Somehow on May 26, when the UK's version of the dreaded EU Cookie Directive came into force, the Internet did not crumble and burn to ashes. That could be partially credited to the last-minute (almost literally) addition of "implied consent" by the Information Commissioner, but many British publishers have had…
Read More
We’ve spent some time establishing that "Audience Efficiency" (parts 1, 2, 3 and 4) is a new, more effective way to think about audience targeting campaign strategy. So, how about some proof?In essence, audience efficiency is targeting those audiences with online behaviors likely to show the highest lift in fit…
Read More
So I see you over at your big ol' holding company office on Madison Ave. thinking to yourself, "Why should I, important agency person, haul my ass to 82 Mercer on Oct. 4 for OPS? What's in it for me?"Really, the question you should be asking is, "What's not in…
Read More
Leave it to Google to blur the lines between direct and indirect sales. In June, DoubleClick launched Preferred Deals in beta, allowing publishers to offer chosen buyers a sneak peek at certain inventory before it hit the wider exchange. However, the inventory is fixed-price – fixed price and non-guaranteed? Madness!…
Read More
The RTB marketplace is not yet operating as a truly efficient market with equal benefit to both sides. This is due to basic economics: Supply exceeds demand, and auction-based pricing combined with low bid density results in a market rife with arbitrage.Buyers are accustomed to drawing from a large commoditized…
Read More
The frustrations of the world of digital media operations are many, though assumptions about its preeminent position for highly qualitative and accountable messaging are rarely questioned. Yet if the digital world is so great with respect to accountable and qualitative measurement, why do we have so many issues compared to…
Read More
Easel TV specialises in building apps for connected TVs, with clients including broadcasters, pay-TV operators, content producers and major consumer brands. I spoke to AdMonsters Screens speaker Bill Scott, COO of Easel, and asked him to explain the company’s proposition.BS: Our differentiator is that our apps feel much more like…
Read More
Making the dive into programmatic buying can be daunting, but a lot less so when fortified policies are in place. Below is an amalgam of how aggressive Media Trust clients in particular address ad quality and data leakage issues, split into four quality segments. Ad Security Data Security Ad Quality…
Read More
Location has been the talk of the mobile town lately, and we caught up with Kathy Leake, President of LocalResponse and one of the most powerful women in mobile advertising, according to Business Insider, to get her take on the strides the company has been taking and on the direction of…
Read More
It's a gorgeous day on Boston's waterfront, and I'm going to have trouble keeping my eyes off the boats gliding across the harbor. After a night of cupcakes and cocktails at the World Trade Center, our attendees are trickling through the door, eager for Adam Cahill, EVP and Co-Media Director at…
Read More