The Justice Department and several states have asked a federal court to force Google to sell its Chrome web browser and potentially its Android operating system. Still, it's no surprise; we know they want to dismantle the company's dominance in online search.
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Imagine a world where traditional search traffic is no longer your main tool. As search engine algorithms evolve and user behaviors shift, it’s not a distant possibility, it's precisely the reality we face. The new focus for users is concise immediate answers over exploratory browsing (which can be time-consuming). Welcome…
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If they manage the next year well, publishers could emerge with more control over their business, stronger relationships with readers, and better deals with advertisers. Success lies in their ability to create hedged gardens, not the logged-in, ubiquitous worlds of Amazon, Google, or Meta, but differentiated by unique content, audiences,…
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While the FTC admits DCRs can sometimes protect privacy, they can also be used to “obfuscate privacy harms.” The FTC says by default that most services that provide clean data rooms are not privacy-preserving and that companies shouldn’t rely on them to fulfill their privacy regulations.
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Data clean rooms (DCRs) are hyped as a privacy-safe alternative to audience targeting, but the FTC isn’t buying it. In a blog post, the FTC says that DCRs "are not rooms, do not clean data, and have complicated implications for user privacy, despite their squeaky-clean name."Â
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Digital media leaders gather at AdMonsters PubForum to reclaim audience trust and transparency, exploring strategies for resilient growth amid platform disruptions, AI integration, and shifting traffic dynamics.
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The EU’s Digital Services Act sets new standards for ad transparency, impacting online platforms and advertisers. Elena Turtureanu, VP, Legal and Privacy Compliance at Adform digs into how the DSA is shaping a more accountable digital ecosystem through key compliance requirements.
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Political ad spending for the 2024 election cycle came in around $10.5 billion, but with this influx now dried up, media consultant Matthew Goldstein’s warning of an “extinction-level event” looms over the media sector.
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By integrating advanced tools, fostering inclusivity, and leading with integrity, brands, publishers, and platforms pave a path toward a safer, more impactful future. Read on for a roundup of the day’s most impactful sessions, highlighting strategies that can help you balance safety and responsibility.
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DanAds’ Summit 24 was an engaging one-day event packing a large punch of industry experts. Over 180 ad tech professionals gathered to explore strategies for embracing emerging technologies, network, and share best practices. The talks centered around AI, automation, and implementing self-service to enhance growth.
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