Alongside the Topics API and Attribution APIs, PAAPI is intended to preserve the ability of publishers to monetize Chrome users while simultaneously protecting those users from the perceived intrusiveness of the combined weight of the targeting capabilities of the existing advertising technology marketplace.
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In August, background actors told reporters that Hollywood studios started creating AI scans of them, without making it clear how those scans would be used. Their union wanted ironclad veto power over “digital doubles,” and minimum pay rates when AI is used to create an actor’s digital likeness.
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Artificial intelligence has revolutionized how we interact with social media, however, it raises critical ethical concerns. Here are a few tangible ways we can create solutions to ethical dilemmas.
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During the last week of September industry experts provided their perspectives on streaming and linear challenges like measurement, the state of linear tv compared to streaming, sustainability, cost effective programming, understanding Gen Z, first party data, and more. In case you missed it, dive into the short summaries of our favorite…
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In programmatic advertising, where digital real estate is bought and sold at the speed of light, one constant thorn in the side of the industry is the persistent presence of low-quality supply. July's Jounce Media report highlighted this problem, revealing that top SSPs often peddle as much sub-par inventory as…
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Attention metrics are gaining traction, but one fundamental aspect that continues to hold significant value for advertisers is viewability. While advertisers recognize the importance of capturing users' attention, ensuring their ads are viewable remains a top priority. vCPM provides a metric to measure the cost of viewable impressions, helping advertisers…
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Last week, Kroger's retail media operation announced the launch of an in-house self-service ad platform. The platform was designed to ease advertisers’ ability to activate, measure and optimize their campaigns and improve their customers' overall experience.
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July 05, 2023 Google’s Q1 2024 Cookie Deadline Did Google Violate Its Video Ad Standards? Around the Water Cooler Is Google’s Q1 2024 Cookie Deadline a Mistake? The Google cookie deprecation countdown clock is inching closer and closer to its final tick. While many are testing their post-cookie solutions, some…
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In this current era — marked by a recession and a two-month break in Europe — Mike Richter is still working toward defining the next chapter in his book, but he is optimistic about what the future holds.
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Carbon offsets have received a bad rap from some as a form of greenwashing. However, Brian Murphy, Founder of The Alpine Project, told AdMonsters that carbon removal initiatives are a critical step in the path to net zero. Businesses can ultimately reduce their emissions, so they need to invest in…
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