AdMonsters October 26, 2023 Legit Black-owned Publishers Are Being Labeled MFA Sites, but Maybe There’s a Solution The MFA site reformation in ad tech is well underway. Still, some Black-owned publishers are being labeled as MFA sites by the industry in their attempts to reach advertisers’ quotas and serve…
Read More
CTV consumption skyrocketed in 2020, and the growth is not slowing anytime soon. CTV publishers and advertisers have mined these growing audiences like a gold mine with much success. Although not all that glitters is gold, the CTV mine stores a few pieces of fool's gold.
Read More
There are genuine MFA shoppers out there and that brands that advertise with MFAs may find enthusiastic audiences. However, there are limits to their enjoyment of ads. While some shoppers like advertising — and seek it out with online circulars and clicking on sites the industry calls MFAs — there’s…
Read More
Lacey Gutierrez's father influenced her connection to her culture and her career trajectory, but it was her own hard work and tenacity that catapulted her to become a Counsel at Hearst.
Read More
2023 is poised to be a year of growth, and the horizon for 2024 appears even more promising. According to the latest industry insights from Madison and Wall's Brian Wieser, the U.S. ad industry is expected to witness a robust 5% increase, reaching a staggering $363 billion in revenue for…
Read More
In an era where the digital realm permeates every facet of our lives, from online banking to social media interactions, preserving audiences’ digital identities has become paramount. Self-Sovereign Identitiy offers a potential solution.
Read More
At PubForum Coronado, Jon Roberts told attendees don't be afraid to take risks and try new things. We see this through Roberts’ unique career journey and his assistance in shifting Dotdash Meredith to focus on improving user experience instead of bombarding users with ads.
Read More
Janes is a veteran in ad tech. Along with his Head of Product role at AdButler, he is a member of the Acceptable Ads Committee and multiple IAB Councils. Recently, he sat down with AdMonsters to talk about the importance of direct relationships between publishers and buyers and how to…
Read More
Recently, the Interactive Advertising Bureau (IAB) and Beeler.Tech organized a group of 16 publishers to meet with the offices of three Senators and three Members of Congress.
Read More
The IAB created the Retail Media Buyer's Guide to address these issues. But as Retail Media has emerged as a robust privacy compliance tool, we know the medium is here to stay. It is now up to key stakeholders to collaborate to ensure RMNs benefit all involved parties.
Read More