I don't want to make anyone faint from shock, but did you know this European Union thing is actually made up of a whole bunch of different countries, most with different langauges? You've got some pretty divergent markets, and this fragmentation makes online video advertising painful for publishers stretched across the…
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As its most basic state, pluralism is the state of being plural – it typically represents a diversity of views and/or methods to achieving a goal. Nowhere would that seem to fit better than the digital advertising space, and the title of digital pluralist also seems fitting for Andrew Walmsley, who…
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It feels as if data management platforms have crossed threshold from "handy tool, nice if you can afford it" to "must-have-now" for both media sellers and buyers. The platforms were quite the talk of OPS Markets in NYC last month, where questions about what to do with the data pileup were debated…
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Do you hear that sound? If you listen closely, you can hear dry erasers swiping whiteboards in conference rooms all over the globe. In each one, a digital tech company’s CEO and CMO are trying to push their ‘unique’ proposition to the advertising landscape by condensing its title into a…
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In light of the big “day of action” by Occupy Wall Street last Tuesday, I thought it was an appropriate time to talk about a common theme of the protests: jobs. Over and over again we hear the chants of “jobs for the 99%.”However, the positions of the protesters stand…
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How does your group respond when a fastball project/request comes in and needs to be dealt with immediately? Do you take the kiddie soccer approach of everyone swarming the ball, or do you have someone on point whose role is to grab the ball (project), move it forward and get…
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For digital media to work, advertisers need to reach and positively engage consumers. There are billions of Internet-connected devices connecting every corner of the world so reach certainly isn’t the issue.The challenge is this: how do we as an industry parlay that massive reach into positive impact? Without the current…
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We're very close to kick-off here at OPS Week NY. Some of the brightest minds in the digital ad space are currently milling through the doorway into the impressive space that is 82 Mercer right in the heart of Soho.Looks like we're all set for a day of stellar peer…
Read MoreAdMonsters Southeast Asia Members Dinner - 17 May 2012OverviewThe famous AdMonsters Dinners are coming to Singapore for the first time on May 17th!To provide continuity and foster ongoing relationships among our members between our bi-annual conferences, AdMonsters hosts regular Members Dinner events in cities around the World. AdMonsters dinners are…
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With two days (!) left until AdMonsters OPS Mobile, we caught up with one of our keynote speakers, Michael Nicholas, Chief Strategy Officer at Roundarch Isobar, to get a sneak peek of his presentation. Michael will be discussing how tangible digital design is poised to revolutionize the way we use…
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