It was a cold time in early spring 2007, but a hot time for the ad tech market. Yahoo! was buying Right Media, Google was acquiring DoubleClick and Microsoft was scooping up AdECN and aQuantive. Major media companies were making big bets – $850 million, $3.1 billion, $6.1 billion – to…
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/* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} This year kicked off with a lot of noise regarding ranking quality of online content, as Google faced a barrage of media criticism over its search…
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When you work in digital advertising and follow industry blog after industry blog, you begin to notice a pattern. All the crowd writes about and seems to care about is data management. Data is our future! Data is our only hope! Perhaps due to the astronomic rise of Internet usage…
Read MoreOur friends over at LiveRamp have put together this insightful infographic charting recent developments in revenue strategies for publishers – you guessed it, a lot of the data circulates around RTB. Currently 44% of publishers surveyed are using RTB, which is estimated to handle around $6.5 billion in ad spend gloabally by…
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A longtime presence in the data management and marketplace arena, Lotame closed off its data-driven ad network to new customers in August in the hopes of building more interest in its data management platform, Crowd Control – the move was successful, with a dozen new publishers and content groups signing…
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When the EU Privacy Directive on cookies came into effect in May of this year – the first time the legislation had been updated since 1995 – it left a lot of people in the industry scratching their heads as to what it meant and for whom. As with any…
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The AdMonsters US Content Team, Gavin Dunaway and Maria Tucker, are excited to bring you this live blog from AdMonsters OPS Mobile at NYC's Metropolitan Pavilion. Stay tuned to see what's rocking the mobile ad world! GD8:30 – Sipping a piping hot cup of coffee, nibbling on a croisant and watching…
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I don’t know what to expect when I load the Sonar app on my iPhone and click on the WIRED holiday pop-up store in Times Square, NYC. Lo and behold, numerous names instantly appear, all of them in my general proximity. My Facebook, Twitter and Foursquare accounts are hooked into…
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According to FreeWheel's recently released "Video Monetization Report" for third quarter 2011, short-form video (under 5 minutes) and mid-form video (over five, less than 20) have a primetime interval of 1 p.m. to 4 p.m, while long-form episodic video (over 20) has a primetime that mimics television – 8 p.m.…
Read MoreOxford is a city that promises to broaden the mind. My thoughts on what makes a great publishing business were certainly enlightened by Greg Taylor, one of the keynote speakers at the AdMonsters Publisher Forum at Oxford. Greg has his Doctorate in Economics and is a research fellow at the…
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