Above is a clip from the OPS Markets NY keynote of JT Batson of Mediaocean remarking on the fluidity of TV buying and selling systems. Batson learned a great deal about these at Donovan Data Systems before that company merged with MediaBank to form Mediaocean in April. The fluidity of…
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The shockwaves reverberated around the digital advertising industry fast and hard – included in Microsoft’s just-released Windows 8 upgrade is Internet Explorer 10, which not only features Do Not Track functionality but is also the first browser with “on” as the default setting.Oh yes, even Google agreed a few months…
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The funeral procession for mobile UDIDs trudges on, and you can imagine the mourners – mainly mobile ad tech specialists – limping after the casket, bawling their eyes out at the loss of the great consumer tracking tool. Or maybe not – numerous substitute solutions for mobile tracking have popped…
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Videoplaza has seen the future of online video, and it looks pretty fragmented. Hence why in March the company Introduced its device-aware ad platform Karbon, which enables publishers to monetise video content anywhere it is viewed – desktop, smartphone, tablet as well as up-and-coming toys joining the assortment of Internet-connected devices.As a…
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Go in-depth and learn from those in the know when it comes to new metrics and Viewable Impressions at this year’s only European AdMonsters Publisher Forum. As the digital marketing industry continues to grow the discussion around the metrics we use and deliver to clients have come under the microscope…
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Yesterday 24/7 Media (rebranded from 24/7 Real Media last month) announced an extensive partnership with Microsoft Advertising, including naming the Microsoft Advertising Exchange the exclusive third-party ad exchange offered to users of 24/7 Open AdStream; annointing the Microsoft Media Network as the only non-WPP demand source with programmatic access to…
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It may be pouring outside in London, but it's pretty cozy at the Royal College of Surgeons, where AdMonsters is holding its 2012 OPS London event today, May 15. The main hall is full, where Jonny Shaw, previously a speaker at our OPS Mobile conference in New York, is elaborating…
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Normally in the digital advertising industry, we consider fragmentation a real drag: think online video advertising in Europe or the endless fountain of mobile platforms and devices. But Adaptly CEO & Founder Nikhil Sethi, who is presenting on social media buying at OPS London on May 15, says social media…
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As its most basic state, pluralism is the state of being plural – it typically represents a diversity of views and/or methods to achieving a goal. Nowhere would that seem to fit better than the digital advertising space, and the title of digital pluralist also seems fitting for Andrew Walmsley, who…
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“Originally there were five different versions of the definition of ‘Do Not Track,” commented Aleecia McDonald, Cochair of the World Wide Web Consortium’s (W3C) Tracking Protection Working Group (as well as a representative of Mozilla and a member and a fellow at the Stanford Center for Internet and Society) at…
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