GumGum, a contextual advertising company, announced some good news for the planet. Thanks to its traffic-shaping partnership with Assertive Yield, the company has lowered its bidstream carbon emissions by 38% — avoiding an average of seven tons of CO2 emissions daily. We spoke with Kara Petrocelli explains how traffic shaping…
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The MFA debacle plagued the minds of publishers and advertisers alike last year, and many made pledges to do their best to eradicate their existence on their sites. Yet, MFA sites are still going steady. According to Eli Heath, Head of Identity at Lotame, this underscores advertisers' need to explore alternative…
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Towards the end of last year, my company began to notice an uptick in malicious redirects stemming from video ad units—a first for the digital media ecosystem. Specifically, scammers have begun injecting malicious redirects through VAST tags that redirect users to a fraudulent website, regardless of whether the ad was…
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Unwind Media is pioneering strategies that not only lessen the publisher's environmental impact but also enhance their bottom line. In this exclusive Q&A, Downinghall shares insights into the innovative approaches that have enabled Unwind Media to balance economic performance with ecological responsibility, providing valuable lessons for the industry.
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The ad tech industry is experiencing a serious case of déjà vu. Google announced that it will no longer fully eliminate Chrome's third-party cookies by the end of this year. But what does the industry think? We asked 17 ad tech thought leaders for their points of view, and here's what…
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Scope3 and Sharethrough have responded to the challenge by developing GMP+, a groundbreaking solution integrating placement-level data into Sharethrough's platform. This innovative approach allows buyers to purchase green media products at the placement level. In addition to features like MFA blocking and high carbon website blocking, GMP+ also enables blocking…
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In a world where the green of cannabis meets the red tape of regulation, Kate Lavin, Editorial Director at Marijuana Business Daily (MJBizDaily), cultivates a unique blend of compliance and creativity. Balancing on the ever-shifting ground of advertising rules, Lavin's savvy lies in her ability to grow MJBizDaily's reach while…
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April is financial literacy month, which for those of us in digital advertising might raise the question: What does financial literacy entail for publishers? The key is understanding all the data surrounding ad buys to ensure publishers know exactly what they're selling and receiving in return, reconcile discrepancies between their…
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Jounce Media released its March 2024 RTB Supply Path Benchmarking Report. In AdMonsters' opinion, the data shows some troubling trends for mid-market publishers, many of whom are already facing revenue loss due to the loss of cookie signals and search referral traffic from Google SGE.
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With no one-size-fits-all solution, marketers need a strategic approach. Despite all the doom-and-gloom news out there, cookieless marketing will be better, and there are practical strategies advertisers can implement now to prepare for third-party cookie deprecation.
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