(But using them is still an art.)By Thomas Siegman, VP Client Services, RSG Media & Mayank Agarwal, Product Manager, Zoox AnalyticsA spate of new tools is letting publishers take back their place at the table, giving them critical insights into inventory management, pricing, and products—a position that they were in…
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Eric Meixner is the Director of Ad Operations and User Metrics at WhitePages, Inc. a Top 50 website based in Seattle. Eric will be presenting "Buying and Selling Data" at the AdMonsters Publisher Forum in Memphis next week. We spoke with Eric about ad ops, privacy and self-regulation.Q: Can you…
Read MoreJuly 21st 2011 A unique opportunity for agency ad operations to discuss best practices in digital advertising. About the Agency Tech ForumTwo things are certain: digital advertising is ever changing and clients are always looking for more value for less money. For agency ad operations leaders this means they…
Read MoreJoin AdMonsters at a Happy Hour in Washington DC, Feb 8 5:30-7:30 pm. Capitol City Brewing Company 1100 New York Avenue, NWWashington, DC 20005Tel: (202)628-2222An informal gathering of the Washington DC Ad Operations community.Special Guest: Rob Beeler, Content Czar of AdMonsters!RSVP by clicking on Register now and please join…
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Last Thursday my talk on Bootstrapping Your AdServer provoked hems and haws at the AdMonsters Network Forum (Dec 9th, 2010) in New York City. My intention was to provide a bit of insight to the challenges that publishers encounter on a regular basis; especially those in the midst of a…
Read MoreWe knew when developing the agenda for OPS that we couldn't just have operations people say that ops was sexy. We needed an icon in the industry to help drive that point home and end the day with everyone buzzing about all the great things operations is. We were extremely…
Read MoreWe knew when developing the agenda for OPS that we couldn't just have operations people say that ops was sexy. We needed an icon in the industry to help drive that point home and end the day with everyone buzzing about all the great things operations is. We were extremely…
Read MoreWe knew when developing the agenda for OPS that we couldn't just have operations people say that ops was sexy. We needed an icon in the industry to help drive that point home and end the day with everyone buzzing about all the great things operations is. We were extremely…
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Today demand-side platform XA.net, Inc., announced the release of optim.al (http://optim.al), a multivariate text and image advertising optimization platform which allows clients to quickly and efficiently test thousands of ad variations via a single interface. According to the release, XA.net is participating in the Facebook Advertising API Beta program and…
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Advertising Operations is paramount in today’s online ad ecosystem, as overseeing the successful execution of a Web properties online advertising strategy is no small feat. While the history of OPS has been about trafficking and discrepancies, it is now vital to not only execute on, but strategically participate in, the…
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