AdMonsters May 8, 2020 During COVID-19, Commerce is More Important Than Ever for Publishers. Here's What They Should Know. Traffic is up. Ad revenues are down. COVID-19 has turned publishing on its head, and publishers are scrambling to find new ways to diversify revenues under changing conditions. It’s not impossible.…
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Powered by: May 05, 2020 CCPA Privacy Requests Ramp Up Browser Hookup For ‘Burner’ Emails Beware the Slippery Slope to Bottom NY Times Washes Local Publishers' Hands Hunting for Alternative Affiliate Revenue CCPA Drives Wave Of Privacy Requests Photo by Andrea Piacquadio from Pexels As if Coronavirus-embattled publishers needed…
Read MoreAdMonsters April 30, 2020 Now Trending: Inpowered on the Coronavirus Surge in Mission-based Marketing Ad spend is down, but the IAB Coronavirus Buy-Side Report reveals an interesting trend: brands are increasing mission-based marketing efforts by 42% and cause-related campaigns by 41%. The pivot is working for brands. Recent research shows…
Read MoreAdMonsters April 24, 2020 Your Outsourcing Partner Could Be Key to Managing Business Continuity: Q&A With MediaMint’s President In the midst of a pandemic, it’s not like ad operations can just come to a complete halt—even if ad spend continues its downward spiral. Publishers still have to be prepared for…
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April 14, 2020 Private Equity Looms Over Local Media DSP Defaults Insurance Consumers Prefer Do-Gooder Brands Gaming Is Media’s Bright Spot Twitter Strips Away Privacy Controls CCPA Enforcement Extension Unlikely Private Equity Looms Over Local Media’s Sickbed Photo by Davide Baraldi from Pexels As local news publishers get beat down…
Read MoreAdMonsters April 9, 2020 Esports: Changing the Name of the Advertising Game With millions of people worldwide now homebound from Coronavirus and screentime increasing exponentially, for those publishers and advertisers that are willing to gamble on an industry that’s comparatively wet behind the ears, odds are esports is a…
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"More often than not, my role on a panel is that of moderator and it’s my job to ask the questions and create the narrative," says AdMonsters Chairman, Rob Beeler. A couple of weeks ago, however, I got invited to be on a panel hosted by Admiral and the Local…
Read MoreAdMonsters April 2, 2020 Essentials for Working From Home in the Time of Coronavirus So, you’re working from home now? (Go team #WFH!) For some of us, this is simply business-as-usual, but for many more, it’s likely your first time in this situation. With this in mind, AdMonsters brought…
Read MoreAdMonsters March 27, 2020 PubForum Video: Keynote Jessica B. Lee, Loeb & Loeb, Getting Digital Media and Advertising Ready For CCPA The first CCPA Class Action was filed against clothing retailer Hanna Andersson and Salesforce and California's Attorney General has modified proposed regulations. And still, CCPA remains just as…
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March 25, 2020 Coronavirus’ Media Fallout What Are Brand Marketers Thinking? Safari ITP Update 🛑🍪 Taxing Ad Tech: NY's Up Next Sliding Programmatic Fees Coronavirus’ Media Fallout Spreads Source: Yieldbird We hope all of you are keeping your distance and enjoying this newsletter on the hottest news from home. It…
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