Welcome to the AdMonsters Daily Digest! We scour the news for digital advertising and operations news every day so you don’t have to – we’re nice like that.We’ll be updating this page throughout the day but have a peruse of all the news you can use (that’s right – I…
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There's been a lot of talk recently about Facebook's warm hug with a few select Demand Side Platforms. This is not a surprise move by Facebook and neither are the restrictions they are placing on buyers. For example, only allowing buyers to bring their own data. Targeting data from Facebook…
Read MoreThis week, we caught up with Erich Wasserman, who co-founded MediaMath and led its sales and account teams as they built the first agency trading desks and incubated the DSP (demand-side platform) market. We asked him a few questions about automated media markets, especially how they've shaped the field for…
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I was in London last week for OPS London and to prepare for our Vienna Publisher Forum June 17-20th. Fortunately my visit allowed me to mingle with some elite digital minds at a SpotXchange dinner and a packed IAB Mobile Engage event. While the focus of the dinner and the…
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Digital advertising pros who are also Spaghetti Western fans thoroughly enjoyed Grapeshot Chief Executive John Snyder's wonderfully titled OPS Markets session on Thursday, Feb. 9: "The Good, the Bad and the Ugly of Digital Advertising." While we're still trying to talk Snyder into wearing a poncho and chewing a cigarillo during…
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The Forrester Wave report on Sell-Side Platforms sets the stage for the publisher ecosystem in 2012 by labeling SSPs a “vital part of the publisher tech stack.” The SSP is an increasingly necessary tool for managing and optimizing a plethora of indirect sales channels – oh, and making sure they’re…
Read MoreI’ve been threatening on twitter (@MarkMcEachran) to write a book on the things publishers need to know about Real-Time Bidding (RTB). At the Rubicon Project, we like to talk about ‘RTB Done Right’ and how to help publishers understand what’s really going on. With a full-time day job I don’t…
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How does online ad spend surge to $50 billion in 2015 when there are so many acronyms?9 months ago I transitioned from marketing a SaaS BtoB company in the digital advertising ecosystem, to marketing the leading online BtoB data engine. I was exposed to acronyms completely foreign to me. SSP,…
Read More"Private Exchange" is probably the only buzz word in the industry right now without a TLA. That’s almost a crime considering the huge potential they offer to both publishers and advertisers. Much has already been discussed about their proposed value prop for publishers—greater control over inventory prices and ability to…
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Editor's note: The post originally appeared on the UM blog.The world of Digital Ad Operations has changed dramatically over the past year. It was just over a year ago that we all started using acronyms like DSP, RTB, SSP, and DCO on a regular basis. In fact, I remember having…
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