Yesterday at the AdMonsters Publisher Forum in Palm Springs, Google gave us a peek into DoubleClick for Publishers (DFP) Optimization, new technology to "supercharge" the value of both premium and non-premium inventory. We caught up with Alex Vogenthaler, Senior Product Manager, to see how DFP's new solution differentiates itself and…
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Strengthen the Foundations of Online AdvertisingAdMonsters Sydney connects Australia’s leaders in the online advertising space, and in doing so give our participants the tools, knowledge, and know-how to advance their careers and their company’s fortunes – and of course to enjoy themselves while doing so. Connect with those at the…
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Monday 5 March We're very close to kick-off here in a not so sunny Palm Springs. The AdMonsters are in the room eagerly anticipating a day of knowledge-sharing and best practice from some of the leaders in the online advertising space. 9.05am And we're off. Matt O'Neill, President of AdMonsters takes to the…
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AdMonsters started in 1999 with our first Publisher Forum, then known simply as AdMonsters, and this remains our flagship conference for online publishers.While all of our conferences are focused exclusively on online ad operations, the Publisher Forum is even more specific in its focus, with attendance limited to just one…
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While the primary focus of many data management technologies is to manage data assets for better audience targeting, the capabilities of a data management platform (DMP) go far beyond audience targeting. DMPs and content management systems (CMSs) can work together to deliver relevant content for your site visitors to…
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At OPS Markets London on Thursday, Feb. 9, Sean Harvey, Business Product Manager for Google DoubleClick, will speak toward the "Audience Opportunity," or how the sell-side can get a leg up in the bustling data trade. In this exclusive Q&A with AdMonsters, he tackles ad servers' biggest challenges at the moment,…
Read MoreMaybe it's early on to be calling it "The Year of..." anything, but all signs are telling us that 2012 is truly going to be the year of Big Data. However, we're not talking about realization of the phenomenon – as DataXu Mobile General Manager Lara Mehanna said last week…
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Strengthen the foundations of online advertisingLatin American leaders in digital advertising attend AdMonsters Brazil for the in-depth peer-to-peer discussions, focused on developing actionable solutions and best practices in response to cutting edge challenges. Example topics include:The strategic role of Ad OperationsAudience targetingYield, revenue and inventory managementEmerging platformsOrganizational structureData monetization and…
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The Forrester Wave report on Sell-Side Platforms sets the stage for the publisher ecosystem in 2012 by labeling SSPs a “vital part of the publisher tech stack.” The SSP is an increasingly necessary tool for managing and optimizing a plethora of indirect sales channels – oh, and making sure they’re…
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Offering further proof of how much online display technology is inspired by the financial industry, Legolas Media announced numerous agency partners, including Horizon Media, on board with its audience futures marketplace. Employing a complex algorithm that incorporates 10,000 data points regarding audience targeting, Legolas enables publishers to sell guaranteed inventory…
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