"Private Exchange" is probably the only buzz word in the industry right now without a TLA. That’s almost a crime considering the huge potential they offer to both publishers and advertisers. Much has already been discussed about their proposed value prop for publishers—greater control over inventory prices and ability to…
Read MoreBeing on the media agency side of the industry, we have the unique opportunity to get the inside view of all platforms and technology providers. We can opt to have partners be a preferred solution, or form agreements with as many as possible to promote competition. Because there are so…
Read More
We saw that Google Analytics now supported Page Load Time metrics out-of-the-box and started thinking about how we might be able to use GhostWriter’s insights into third-party content (read: ads) performance to give users of both GhostWriter and Google Analytics highly granular performance measurements. GhostWriter’s hooks allow you to execute…
Read MoreSince our industry loves acronyms and we have all of this conversation around data, this seems fitting for the new acronym of the month(s). What exactly is GIGO, it’s a term coined in the technology space for a computers ability to process even the most corrupt piece of information and…
Read MoreProximic recently named Rodney Mayers as their Senior Vice President, Business Development. Previously Mayers was the COO of Adify. In the press release Mayers said, "Proximic has developed some of the most compelling technology I have seen in the online advertising space in a very long time." We asked Mayers…
Read MoreIn recent years, the online advertising industry has increasingly leveraged geographic, demographic and behavioral targeting in their quest to attract only the best, most qualified users. In doing so, nationwide, non-targeted campaigns have been pushed to the wayside when in fact, they still perform very well on some of the…
Read MoreFor many of you, this is not new, but it is definitely true and worth repeating. For any project or organization to be successful, there must be the right balance of People, Process and Technology. As Ad Operations professionals, you are constantly faced with doing more with less and are far…
Read MoreDigital media decision making is constantly evolving, and with demand-side platforms, digital agencies have set up lightning-fast environments for buying and selling a variety of online ad impressions, similar to the computerized stock trading desks used by quantitative traders. DSPs are remaking the media landscape and increasingly blurring the boundaries…
Read MoreAdOps pros industry-wide are using Firefox and Firebug daily to troubleshot page level problems, investigate first and third party data activity, and sometimes just to learn more about how the internet really works. At Krux Digital, we’ve taken these great tools one step further, developing a special Krux-specific Firefox…
Read MorePatricia Kill, Sales Support Director, News International, presented a session called Operations for the Future last week and OPS London. Patricia has been Director of News International Sales Support for the past three years, leading the strategic and operational development of both digital and print workflows, media planning and ad…
Read More