Strong LeadershipWhen I was first hired to be a traffic manager in 1998, founding the ad ops department for Mail.com, in the interview my hiring manager said, "We don't want a 'yes' man." What did she mean by that? Ad Operations workers are generally analytical and technical people, and most…
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Ad Operations is the most widely used name for the department in a company that manages the advertising closed by account managers or sales reps.Fundamentally, Ad Operations is a team of ad traffic managers, although the overall team description is (or should be) more than just managing ads. These are…
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Recently, an Ad Operations colleague at a publisher contacted me about ad discrepancies. They started preparing for end of month billing: pulling their primary ad server campaign delivery reports pulling 3rd party ad server campaign delivery reports compressing the data from ad serving sources, and sending it all off to…
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There has been a lot of buzz lately about ad verification in the digital space. The media is writing about it, publishers and agencies are arguing about it, clients are asking questions about it, and providers are pushing it. The IAB even recently hosted a half-day conference to address this…
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The advertising world rejoiced today with the announcement that the complexity of buying and selling online advertising had been solved. The company X, formerly known as The Doubleyieldmeldmatictail Project, has been working secretly for months with a select group of agencies and publishers to beta test their products, BUD (Buy…
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We’ve all been there; you just received the third party ad server report(s) for the campaign that, according to your ad server, has been delivering on target, only to discover that the third party report is showing under delivery. The problem is that you’re billing the client based on their…
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The United Kingdom has been at the cutting edge of digital advertising for a number of years, a harbinger of technology adoption and industry growth trends across the rest of Europe and the world. This has benefits and challenges. Robust adoption rates and forward-thinking customers means greater revenue opportunities, but…
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As anyone who has had to pull data from rich media providers knows, the process can be tedious and error prone and the reporting interfaces tend to be cumbersome. Many Ad Ops teams wait until the end of the month to reconcile serving discrepancies. Unfortunately that means that any significant…
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If small budget advertisers are complaining about the number of clicks reported by your ad server not matching with their Referring Sites report in Google Analytics, it can be addressed by one of two ways: change the CTU (Click Through URL) and advise the client of what to look for…
Read Moreback to the AdMonsters Training home page Date: Time: 9:00am to 5:00pm registration opens at 8:30am; enjoy breakfast until 9:00am** Please Note: There is a NYC Ad Operations Happy Hour being held immediately after class just one short block from the training facility. Training participants from all 3 classes being…
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