(AdBeeler is a monthly column from AdMonsters' Chair and PubForum legend Rob Beeler.) Get ready to add a new phrase to your ad tech lexicon: TAG Certified Channel. Remember the beginning of 2017? If a full flashback on the events of this year is too painful, I’ll remind you that…
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Facebook's Content Problem Is an Ad Problem, Too Couple fresh dispatches from the “You Can’t Automate Everything” beat: Facebook is catching heat over ads both weird and fraudulent on its platform. The Daily Beast’s Taylor Lorenz published a detailed exploration of the bizarre, impractical products (cat blindfolds? Plastic doodads of…
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Programmatic guaranteed deals have been in the air for a while now. But as we’ve seen at several AdMonsters events, when a session on programmatic opens up into the Q&A segment, there’s still a lot of confusion about what programmatic guaranteed means. The marketplace hasn’t made clarity on this terminology…
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Repent, sinners, because the digital media apocalypse is now upon us. Even outside the trades, the news is awash in talks of corrections; discourses on the failure of advertising and why subscriptions are the only option; and pre-emptive surrenders of souls to the Duopoly. I hear bunker sales are through the roof…
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Discovery's $40 Million Investment in Thrillist's Parent Company This week it was announced Discovery Communications would be investing $40 million in Group Nine Media, the company that owns Thrillist, NowThis, The Dodo and Seeker. That’s less major than their $100 million investment in Group Nine last year, but still very…
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I don’t want to sound like an alarmist, but if you think it’s hard for publishers to bend to the whims of Google and Facebook to get their content out to a mass audience, just think for a few seconds about what it might be like playing ball with ISPs…
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You better believe I was bummed by the Digiday article suggesting that the time-based guarantee movement has stalled out. Those who regularly read my opuses know I’ve long been a huge advocate for this style of transaction because time (and really engaged time, which can be used as a proxy…
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The 43rd AdMonsters Publisher Forum has taken us to Nashville, where we'll be spending the next few days wrapping our heads around a particularly intense season in digital media. From what I could gauge from chatting with attendees and sponsors at last night's dinner, there are loads of questions in…
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When you're as focused on digital media as we are at AdMonsters, sometimes it's important to remember the offline world still exists, and it's generating serious money for a lot of publishers who are active in it. If you're coming from the point of view of a media company with…
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Rebooting Ad Units to Meet Better Ads Standards Google wants (and intends, starting in 2018) to block intrusive ads from the Chrome browser, and it wants to tell you what counts as “intrusive.” Ever since Google made the announcement about which types of ad experiences should expect to be blocked,…
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