See also: Sponsorship — Agenda Leadership Forum EU IV will be held , at the in AdMonsters Leadership Forum: A Summit for Digital Advertising Operations Leaders AdMonsters is the only professional association exclusively dedicated to online advertising operations and technology. AdMonsters Leadership Forum will bring together 35 of the most…
Read Moresee also: sponsorship — agenda Leadership Forum EU II will be held , at the in AdMonsters Leadership Forum: a Summit for Digital Ad Operations Leaders AdMonsters is the only professional association exclusively dedicated to online advertising operations and technology. We are expanding our unique peer-to-peer best practices forum to…
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Last week was the second US Publisher Forum of the year and this time the setting was Portland, Oregon. The event had a special vibe to it in part because of the setting (Portland prides itself on being different), the number of people (the event was sold out) and the…
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This June, a colleague and I were kindly invited to present at AdMonsters’ 12th European Publisher Forum in Prague. We jumped at the chance to speak, and felt we had some important issues to raise surrounding mobile advertising operations; an area so far sparsely covered by any of the major…
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As we've been approaching our Online Technical Forum this Thursday April 23rd at 11am EST, the response that I've received about this particular topic has been very interesting. For many, there is great interest in somehow moving the ball on this issue. For others it's a foregone conclusion that publishers…
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All advertisers want to deliver the right message to the right audience. Agencies are looking for new and better targeting options and publishers who are creative can win their business. At eHarmony, we can target online ads based on a combination of over 260 separate demographic, psychographic and interest-based data…
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Surprise! Your company just released a new ad-supported product without the knowledge of ad operations. Better hurry and get those ad tags deployed, so you can get rid of those blank ad spaces! To avoid this unwelcome turn of events, it is essential to take proactive management of the whole…
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I went to one of my traffickers to get the scoop on a major campaign that had been canceled. "Yeah," he said, "the cancellation order just came through. No reason given." I started to walk away when he said, "I knew it wasn't going to work anyway." He then went…
Read MoreOutsourcing is increasingly under review by many publishers for all aspects of their business, including ad operations. If you do decide to go with an outsourcer, one of the major challenges is designing and implementing the service level agreement, or SLA. The SLA is meant to define success metrics, help govern…
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