AdMonsters News Round-Up – 27 July 2012Welcome to the AdMonsters Daily Digest! We scour the news for digital advertising and operations news every day so you don’t have to – we’re nice like that. We’ll be updating this page throughout the day but have a peruse of all the news you…
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There's been a lot of talk recently about Facebook's warm hug with a few select Demand Side Platforms. This is not a surprise move by Facebook and neither are the restrictions they are placing on buyers. For example, only allowing buyers to bring their own data. Targeting data from Facebook…
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It's going to be a steamy day here in New York, but AdMonsters are keeping cool by the waters of the Chelsea Piers, where we've gathered for our inaugural OPS TV conference. LiveRail will kick off DISH Media's Warren Schlichting's keynote presentation on how to break and rebuild the TV…
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In this week's AdMonsters Industry Roundup, we bring you the latest news from Casale Media, VideoHub, Visual IQ & more, with industry insights from David Berkowitz of 360i and Nikhil Sethi of Adaptly. Check it out below! VideoHub Provides Awesome Digital Video InsightsVideoHub, an end-to-end analytics and monetization platform built exclusively…
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The constant emergence of new online advertising technology often creates an adoption gap, where skepticism and marketplace confusion prevent many key stakeholders on both the buy and sell sides from implementing new technologies into their plans. We’re seeing it right now with real-time bidding (RTB), a technology that is experiencing…
Read MoreOPS London is all about premium advertising. DSPs, SSPs, and other ‘remnant’ solutions are getting all the press these days. However, premium advertising still drives about 80% of all online ad revenue. We’ll be looking at how agencies and media owners can innovate and grow profit and profitably through operations…
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'Data' has become a huge talking point in display advertising in the UK and Europe. Weborama's move to acquire Datvantage speaks to the growing importance of data in an increasingly automated world. AdMonsters caught up with Alain Levy, CEO of Weborama, and Mathieu Roche, MD of Weborama UK, to discuss…
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AdMonsters' upcoming OPS TV event, July 11 in NYC, is not about the convergence of TV and digital video, but instead an examination of the growing overlap between the two channels. Signaling this increasinly convoluted relationship was Adap.tv's 2012 First Quarter State of the Online Video Industry Report, which found that…
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Yesterday 24/7 Media (rebranded from 24/7 Real Media last month) announced an extensive partnership with Microsoft Advertising, including naming the Microsoft Advertising Exchange the exclusive third-party ad exchange offered to users of 24/7 Open AdStream; annointing the Microsoft Media Network as the only non-WPP demand source with programmatic access to…
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I was in London last week for OPS London and to prepare for our Vienna Publisher Forum June 17-20th. Fortunately my visit allowed me to mingle with some elite digital minds at a SpotXchange dinner and a packed IAB Mobile Engage event. While the focus of the dinner and the…
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