During a panel titled "The Future of Addressability: The Portfolio View," Anthony Katsur, CEO of IAB Tech Lab, sat down with Shobha Doshi, SVP of Programmatic Strategy & Operations at Raptive, Ryan McConville EVP of Ad Platforms & Operations at NBCUniversal, and Mike Nuzzo, SVP of Hearst Data Solutions at…
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To experts, OpenAI made five key governance mistakes, from its initial “weird” board structure to a small and inexperienced board making a bad decision. Time will tell if OpenAI survives as a company or if it’s absorbed into Microsoft entirely, but for now, other start-up tech companies are looking at…
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Digital media professionals understand that time and attention form some of the most valuable currency consumers can offer to a brand. Yet, amidst this awareness, numerous U.S. brand marketers overlook a realm abundant with attention: mobile gaming. We spoke with Josh Qualy of Digital Turbine to understand these data points…
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The idea to create the checklist first came up in an IAB Audio Committee meeting during which Brittany Clevenger, Senior Director of Audio Partnerships at top podcast advertiser BetterHelp, made a simple but powerful point about the need for information sharing within the podcast industry that became the checklist’s guiding principle.
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Buyers suspect that streaming publishers are less than transparent in their reporting, despite promises made last year by GroupM and others.
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Amazon’s unBoxed 2023 conference has been eventful. The retailer announced a plethora of new ad tools and expansion of existing ones that are likely to impact the industry in a big way.
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As AdMonsters' Content Director, Lynne d Johnson, preps for her upcoming keynote chat with AdTechGod about the future of CTV on November 6, 2023, at Publisher Forum New Orleans, she decided to feed some ideas into ChatGPT to figure out what they might chat about. She decided to turn it…
Read MoreAdMonsters October 18, 2023 Everything You Need To Know About the iOS 17 Update and Its Lasting Impact on Advertising Apple's iOS 17 update was released on September 18, ensuring consumers know how third-party SDKs share their data. Aligning with Apple's ATT, their new privacy manifests restrict campaign tracking…
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Ever since the Edward Snowden leaks, American consumers assumed the government was spying on them. A Pew Research Center survey released last week found that most Americans are concerned about how their data is used and don’t have any meaningful way to secure it.
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To learn more about FAST and where it fits into the TV landscape, we talked with Ron Gutman, CEO of Wurl, a 25-year veteran of the TV industry. Wurl and Samsung launched the world’s first native FAST channel in 2018, and today Gutman is hoping that over the next five…
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