AMI announced today that they have signed up to use Operative.One. Read the press release.We spoke with AMI about the decision to use an advertising business management provider.Q: Please briefly describe AMI's business and current ad operations organization. Do you have a centralized team that manages the 15 websites or…
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I’m back in San Francisco for a few days in between the IAB Annual Leadership Meeting (IABALM) and AdMonsters Publisher Forum XIV in Memphis. IABALM is a sea of C-level execs from “all” the top media and technology companies and I ran into a ton of old friends as well…
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Joe Luna is Manager of Yield and Inventory at Fox News Digital. He works closely with sales, production, and the trafficking groups to identify valuable inventory, set pricing strategies, and help define new ad opportunities. Joe will be presenting “Maximizing Video Revenue” at the AdMonsters Publisher Forum in Memphis. In…
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On behalf of all of the founding members, I am thrilled to announce the formation of OpenRTB Mobile, a committee within the OpenRTB consortium dedicated to increasing the adoption of real-time bidding (RTB) in mobile advertising. The committee’s goal is to set standards on non-competitive features and functionality, in order…
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Last year when I first joined AdMonsters I wrote an article about the Video Ad Serving Template, commonly know as the VAST which is a XML standard proposed and maintained by the IAB. So what has become of VAST in the 12 months since? Has the industry embraced the VAST…
Read MorePremium online ad networks in the UK are facing a challenge which requires fundamental changes to their business, and it seems likely that those who don't move quickly will be in all kinds of trouble. Until recently it was all so different - the role of a network seemed certain;…
Read MoreThe type of ad delivery a site uses can have far reaching impacts. Everyone's had a conversation with the Content or IT team that started "Your ads are making the site ...!" This is usually followed by any one of a number of complaints: slow; install malware; totally unusable; leak…
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Editor's note: The post originally appeared on the UM blog.The world of Digital Ad Operations has changed dramatically over the past year. It was just over a year ago that we all started using acronyms like DSP, RTB, SSP, and DCO on a regular basis. In fact, I remember having…
Read MoreEditor's note: This post was provided by Seán Dillon from his blog: Adtools.The Problem: Your company is developing an app that will utilise your adserver to deliver and render ads. How do you ensure that the app is calling the right ads and then later when it’s in use by…
Read MoreWe knew when developing the agenda for OPS that we couldn't just have operations people say that ops was sexy. We needed an icon in the industry to help drive that point home and end the day with everyone buzzing about all the great things operations is. We were extremely…
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