Device identification. You’ve read about it, heard about it or thought about trying it, but maybe you’re still not quite sure of what the benefits are or why you’d consider an alternative to cookies in your online advertising strategy. Cookies, of course, have been the cornerstone of online measurement and…
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Tag management provider TagMan has found an ally in Digital Fulcrum, the company that provides the consulting muscle for AdMonsters Professional Services. Through an exclusive strategic partnership, TagMan has integrated Digital Fulcrum's Ghostwriter technology, a web performance optimization tool aimed at publishers as well as marketers. With Ghostwriter, TagMan's…
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This exclusive interview with Arvind Sethumadhavan, Regional Practice Lead, Social & ROI Analytics, Isobar Asia Pacific, is brought to you by AdMonsters Southeast Asia. AdMonsters Southeast Asia brings commercial directors and operations leaders at the forefront of the field in the region together to lead the discussion on building the market and infrastructure for online…
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At OPS Markets London on Thursday, Feb. 9, Sean Harvey, Business Product Manager for Google DoubleClick, will speak toward the "Audience Opportunity," or how the sell-side can get a leg up in the bustling data trade. In this exclusive Q&A with AdMonsters, he tackles ad servers' biggest challenges at the moment,…
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Device recognition specialist (no cookies required) AdTruth, a division of 41st Parameter, has further upped its pro-privacy ante by joining the World Wide Web Consortium (commonly known as W3C) – specifically the Tracking Protection Working Group, which is developing guidance for implementing and adhering to Do Not Track (DNT) functionalities…
Read MoreIn addition to upgrading its publisher-side data management platform with some slick new tools (including social data integrations), Krux Digital announced today that it’s gone global, now providing services for European and Japanese media companies. We caught up with Director of Client Services Brian Buizer to discuss some of the…
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I had the pleasure of sitting down with Richard Wheaton, UK Managing Director of Ogilvy’s digital arm Neo, to discuss the digital landscape as it lies currently and also get his take on what to look out for in 2012. Richard is a stalwart of the industry –…
Read MoreIt's generally sunk in that the last click shouldn't be getting all the conversion credit – as digital spend increases, advertisers are yearning for a better understanding of multichannel campaign performance. Properly assigning credit to various ad types has proved to be a task, but one that companies like Adometry –…
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How many of you work for a company that utilizes Salesforce.com? Its adoption is really quite large in sales and marketing departments. The functionality is quite robust for managing sales, marketing, trafficking and ad performance reporting. Unfortunately most companies have initially configured Salesforce for only its most basic capabilities. Then people…
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The Forrester Wave report on Sell-Side Platforms sets the stage for the publisher ecosystem in 2012 by labeling SSPs a “vital part of the publisher tech stack.” The SSP is an increasingly necessary tool for managing and optimizing a plethora of indirect sales channels – oh, and making sure they’re…
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