How does your group respond when a fastball project/request comes in and needs to be dealt with immediately? Do you take the kiddie soccer approach of everyone swarming the ball, or do you have someone on point whose role is to grab the ball (project), move it forward and get…
Read More
Change is in the air. The industry standards that control how supply and demand sources connect are about to be updated.New versions of both VPAID and VAST will create more opportunities to deliver engaging advertising and ensure that online video gets more investment and continues to grow its share of…
Read More
Monsters Mobilize!I thought of that about three weeks ago and it's been burning to get out ever since.Phew, ok that's out of the way. Welcome to the OPS Mobile NY Live Blog coming to you direct from a somewhat overcast Soho, NY City.Stay tuned for a day of industry leaders,…
Read More
Prior to his OPS Markets NY (April 18!) presentation on taking control of the marketing mix via a DMP, Xaxis Managing Director of North America Paul Dolan stole a few moments to detail the many facets of WPP’s audience buying platform.Xaxis launched as WPP's central audience buying platform last year…
Read More
AdMonsters EU Editor Gautam Srivastava sat down Vindico's UK Country Manager James Grant to discuss the current state of the Video market - and the steps he feels need to be taken in order for it to reach the levels of Search and Display. Read it below.Vindico's strap is 'Making…
Read More
For the first 14 years of my career, my idea of a large company was 200, perhaps 300 people. My personal sense of scale took a whipping when I decided to go to work at the consumer division of Thomson Reuters, a company that employs 60,000 souls.I walked in with…
Read More
Together at long last – after receiving the OK from the Justice Department in late February, former rivals Donovan Data Systems and MediaBank officially joined forces on March 1 to become Mediaocean. At OPS Markets on April 18 in NYC – and in one of their first public speaking engagements…
Read More
OMG – Have you been MRAIDed? Sound scary? It’s not. MRAID represents a new frontier for in-app mobile advertising, especially in-app video ads. Just want I need: another freakin’ acronym. Yeah, we’re all pretty much acroynm’ed out, but this is less about the acronym and more about what it does for us. MRAID…
Read More
European Editor Gautam Srivastava had the pleasure of sitting down with QUISMA MD, Ellie Edwards to discuss their shift from Search to Display and what their plans are for the UK and European market.Search, Dynamic Creative , RTB, Technologies and so much more - check out Gautam’s fascinating interview below. Ellie…
Read More
The first advertising standards, guidelines and best practices for digital video emerged four years ago, which seems like a short time in the grand scheme of history. But technology moves at an accelerated pace, and four years is enough to make anything outdated in the ad technology space. In fact,…
Read More