The latest trend in profit and brand expansion is not isolated to the music industry. It’s the writing on the wall for what media companies should and need to do with their brand prowess. What you read/ watch is as much a part of your personal brand as the music…
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Watch the replay of our webinar—From Analytics to Revenue Optimization in Record Time—on November 19, 2020, where Exigent Digital and TapClicks provided publishers with several strategies they could immediately take to their reporting and optimization workflows. We also went a step further and analyzed where automation can build a ridiculously…
Read MoreAdMonsters November 19, 2020 Publishers Prep Post-Pandemic Ad Product Evolution One day, hopefully in the not too distant future, the Pandemic will meet its bitter end. But until then, publishers are adapting to the new normal and steadily planning for that fateful day. For now, they’re living in the…
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One day, hopefully in the not too distant future, the Pandemic will meet its bitter end. But until then, publishers are adapting to the new normal and steadily planning for that fateful day. For now, they’re living in the era of the pivot, where the most promising path to revenue…
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Historically, the relationship between ad ops and sales has been labeled with an “It’s Complicated” status. But since the pandemic, the relationship between ad ops and sales has become far more collaborative. Now, the two teams are coming together to rethink and revise their processes, client approaches and even their…
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It was slow starting for self-service ad platforms. Buyers were hellbent on using exchanges to cherry-pick their inventory. But 2020 is an extremely different marketplace, largely shaped by how the global Coronavirus pandemic has altered the landscape. In particular, publishers’ sales teams are focusing on big buys, leaving occasional smaller…
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Magnite recently released a new proposal in Google's Privacy Sandbox called PARRROT. We reached out to Garrett McGrath, VP of Product Management at Magnite, to sort out all of these birds so we can figure out how each of them might shape the future of advertising—either separately or together.
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We heard an old dear friend, Dennis Colón, who we knew from his days as an ad ops exec at Conde Nast and CBSi had recently joined SuperAwesome as VP of Global Operations. SuperAwesome’s technology powers safe digital engagement with the under-16 crowd, enabling 12 billion monthly transactions, including safe…
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On the eve of DPAA's 2020 Video Every Summit, senior editor, Lynne d Johnson, spoke with the organization's president and CEO, Barry Frey, about the role DOOH played during the early days of the pandemic and how advancements in data and technology are positioning the industry to reap its just…
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We caught up with Alicia Ray, Founder of The Ad Tech Collective, a community for Black people in ad tech to network and learn from one another within ad tech. She was a participant on the Minority Report Podcast Live session and she has some great ideas about how companies…
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