We spoke with Mike Richter, Vice President of Global Revenue Operations for CTV and Digital at TMB, to learn more about the importance of working with the right CTV partner, addressing programmatic concerns, and what's next on the horizon for CTV.
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Consumers are shifting to connected TV (CTV) in droves and CTV ad spend is skyrocketing in tandem. According to eMarketer, spending is set to reach $34.49 billion by 2025. But that doesn’t mean it’s been all smooth sailing for pubs. We spoke with Peter Ackerman, Director of Product Marketing at…
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Juniper Research warns digital ad fraud and malvertising will cost the industry nearly $68 billion in 2022. But does that mean that all publishers are destined to lose substantial sums to nefarious players? Or are there steps they can take to stem those losses and protect their readers and their reputations?…
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The DOOH industry is on the upswing. It’s bouncing back and is expected to come close to its pre-pandemic high with $2.58 billion in ad spending in 2022. So, why should advertisers be giving DOOH another look when the post-pandemic world is opening up so many advertising options? We spoke…
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Powered by: March 14, 2022 Can What Happened to Gannett Happen to You too? Supply Chain Shortcuts Pubs Caught in the Middle of Russia-Ukraine Conflict Welcome to the Podcast Party Could What Happened to Gannett Happen to You? If you were at AdMonsters PubForum last week like we were,…
Read MoreAdMonsters February 28, 2022 How Life Changes With Automated Insights: A Business Analyst’s Perspective Up until a year ago, Einat Naveh’s days were spent knee-deep in spreadsheets. Back then she was a senior manager working in Digital Ad Sales and Finance Business Intelligence at Viacom and was responsible for providing…
Read MoreAdMonsters February 13, 2022 How Publishers Balance Ad Revenue With Ad Quality Programmatic is often a blackbox; publishers have no idea which ads will appear on their sites ahead of time, often because the exchanges themselves don’t know which ads flow through their pipes. Without transparency and complete control,…
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Powered by: February 10, 2022 Privacy, Consent, and European Rule-Breaking Ad Tech and Gaming Sitting in a Tree Snap and Pinterest Shine Privacy, Consent, and European Rule-breaking In 2018, GDPR came into law in Europe with the aim of protecting citizens’ digital privacy. The result? A seemingly endless stream…
Read MoreAdMonsters February 6, 2022 6 Ways Digital Media & Ad Tech Will Continue to Evolve With digital media and ad tech changing at the speed of light, it's hard to know what's happening next, or in some cases, even what's happening now. We spoke with seven leaders from academia,…
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With digital media and ad tech constantly changing at the speed of light, it's hard to know what's happening next, or in some cases even what's happening now. We spoke with seven leaders from academia, advertising operations, data practices, and media and creative agencies, to learn how they believe the…
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