AdMonsters July 6, 2023 Why Aren't Publishers Concernd About Supply Path Optimization (SPO) Earlier this year, Emodo surveyed advertisers and publishers about their top concerns. Predictably, the economy, the growth of attention metrics, and cookie deprecation are top worries for publishers. What is surprising is just how low supply…
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Sprouting from just a laptop and a little bit of code in 2015, AMA, previously known as A Million Ads, has grown into the leader in dynamic creative for digital audio advertising. And by using data to make each listener's experience more contextually-aware and personalized, they create a more compelling…
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As publishers and advertisers contemplate the realities of a post-cookie world, many see attention metrics as a viable currency for evaluating inventory and assessing campaign success. Emodo teamed up with Persuasion.Art to create a new attention metrics methodology, called Creative Attention Effectiveness. This methodology allows advertisers to measure the impact…
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Continuously establishing the right CPM floors to earn the highest revenue for your ad inventory without sacrificing fill rate is simply impossible to do manually. But it is possible to automate through dynamic flooring.
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The Federal Trade Commission (FTC) filed a lawsuit against Amazon, accusing the company of signing users up for Prime without their knowledge. Now, when any website only provides a halfway decent ad experience, they can fall on the crutch of, "At least I didn't sign my users up for a…
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In 2014, the Trustworthy Accountability Group (TAG) was established to cultivate confidence and trust in digital advertising by facilitating collaboration among players across the supply chain to uphold quality and brand safety standards.
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The tech titan Google has found itself in another antitrust debacle. The EU dropped a bombshell, charging them with violating EU antitrust laws. Google's dominance in online advertising has led them down a slippery slope, undercutting their competitors left and right.
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Carbon offsets have received a bad rap from some as a form of greenwashing. However, Brian Murphy, Founder of The Alpine Project, told AdMonsters that carbon removal initiatives are a critical step in the path to net zero. Businesses can ultimately reduce their emissions, so they need to invest in…
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When the economy is strong and growing, outsourcing tasks and roles to skilled and experienced specialists enables publishers to expand their capacity and grow their operations quickly. During tighter cycles, publishers can ramp down their use and cost of working with an outsourced partner without worrying about rehiring risk or…
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The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Stumbling blocks are all around, even when they do not expect them. Not that ad ops managers should “beat the card” in…
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