As we tick away the final days of 2011, hopefully you're planning your New Year's Eve party and not stressing out about yield management in 2012. Over here at AdMonsters, we're pondering the year to come for the ad operations community, and the first step is to examine what happened in…
Read MoreOne of the advantages of having been in the business as long as I have is perspective (okay, hold off on the “old” jokes). Over the past 14 years, I’ve seen a tremendous amount of complexity arise around the lack of interoperability between digital marketing technologies and the sites they…
Read More
2011 represented a turning point for the consumer web, having brought fundamental changes to how information is stored, shared, and transmitted and to how individuals communicate and connect. To date, bandwidth, storage limits and user access points have suppressed the potential of a web-enabled world. Those barriers have melted away,…
Read More
/* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} This year kicked off with a lot of noise regarding ranking quality of online content, as Google faced a barrage of media criticism over its search…
Read More
A longtime presence in the data management and marketplace arena, Lotame closed off its data-driven ad network to new customers in August in the hopes of building more interest in its data management platform, Crowd Control – the move was successful, with a dozen new publishers and content groups signing…
Read More
Following years of unfulfilled hype, mobile is now undeniably becoming a staple of mainstream media consumption, spurred for the main part by the success of the iOS and Android ecosystems. However, despite rapid advancements in mobile Internet usage, advertising revenues for the medium severely lag behind that of other digital…
Read More
The AdMonsters US Content Team, Gavin Dunaway and Maria Tucker, are excited to bring you this live blog from AdMonsters OPS Mobile at NYC's Metropolitan Pavilion. Stay tuned to see what's rocking the mobile ad world! GD8:30 – Sipping a piping hot cup of coffee, nibbling on a croisant and watching…
Read More
I don’t know what to expect when I load the Sonar app on my iPhone and click on the WIRED holiday pop-up store in Times Square, NYC. Lo and behold, numerous names instantly appear, all of them in my general proximity. My Facebook, Twitter and Foursquare accounts are hooked into…
Read More
According to FreeWheel's recently released "Video Monetization Report" for third quarter 2011, short-form video (under 5 minutes) and mid-form video (over five, less than 20) have a primetime interval of 1 p.m. to 4 p.m, while long-form episodic video (over 20) has a primetime that mimics television – 8 p.m.…
Read MoreOnline publishers have a lot of problems to think about when it comes to ad management. To maximize their revenue, they have several levers to pull including inventory pricing tiers and models as well as sales channels (direct sales vs. ad networks and exchanges). Yet, marketers are buying audience. So…
Read More