Malvertising, defined as the use of online advertising to spread malicious software (aka “malware”), is a damaging occurrence in online advertising. A malicious advertisement is one that is able to infect a user’s computer with malware. Malvertising tends to be rare in frequency, but its consequences can be destructive; publishers…
Read More
Calling 2013 a big inflection point for the space, Xaxis VP of Product Development Christina Beaumier proclaimed: “TV advertisers no longer think of digital video as a red-headed stepchild.”At VideoNuze’s Online Video Advertising Summit, participant after participant illustrated why these are digital video’s halcyon days – in particular, because of the…
Read More
Second-screen and companion viewing isn’t a new phenomenon per se. Television viewers are quite accustomed to diverting their attention throughout broadcasts. And even before the proliferation of TV companion apps such as Zeebox, Viggle and GetGlue, viewers often Googled or Wikipedia-d content pertinent to what they were watching on screen.…
Read More
The headline that likely best sums up Yahoo’s acquisition of Tumblr comes from an unlikely source: “Yahoo Back On Top After Purchasing Millions Of 13-Year-Old Girls’ Blogs,” blasted The Onion.Snicker all you want (I did!), but basically Yahoo just spent $1.1 billion on a younger audience to bolster the aging…
Read More
Written by AdMonsters' U.S. Editor Gavin Dunaway for The Makegood.Portrait of a cord cutter – you’re looking at it. Disturbing, a little serial killer-esque, I know.Five years ago, I moved to NYC from DC with a laptop and an iPod as my only media consumption devices. Eventually I got a…
Read More
Look, we don’t have anything against retargeters. Some of our best sponsors are retargeters, and we’ll be the first to say the channel occasionally gets a bad rap. Execution is the real challenge – too often advertisers blanket consumers with repetitive creative, possibly for products they have already bought. It…
Read More
Imagine being head of security at a stadium that holds several hundred events during the year. You are responsible for the safety of each person entering the stadium and for ensuring nothing happens that might lead to a lawsuit. Obviously you can't afford to let any weapons in no matter…
Read MoreLast fall I wrote about my experience at the inaugural OpenCo festival here in San Francisco. OpenCo launched last week with an Indiegogo campaign and a calendar of events covering New York (May 22-24, as part of Internet Week), London (June 6-7), Detroit (September 12-13), and San Francisco (October 9-11). I'm proud…
Read More
The following is a transcript from Brian Monahan's keynote presentation, "Success In the Post-Audience Era," presented at the Sonoma Publisher Forum. I love coming to AdMonster's events, I really do. I feel like it's where all the breathless hype and hot air in our industry gets made real. Knowing that is…
Read More
Hello, New York! The Monsters have descended on the Big Apple for what's sure to be the best OPS Markets yet. We've got a bevy of industry-leading talent on deck to discuss what's next for the ad operations industry, from monetizing social data to reenergizing programmatic. If you can't make…
Read More