An attendee asked why I didn’t throw ad blocking in my recent top themes of the Charleston Publisher Forum. Truth be told, I thought ad blocking needed a dedicated #OPSPOV, especially considering the fallout from Apple’s launch of iOS9 today. As all the Apple fanboys rub their palms together in…
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AdMonsters Tech Forum, October 14, 1-5 p.m.The Tech Forum is a half-day deep dive into publisher ad operations tactics and technology. Part training and part conference, the AdMonsters Tech Forum will feature ad ops experts leading interactive discussions that traffickers and managers face on a daily basis. Come ready to…
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Match every impression with the channel likely to garner the most revenue – seems like the stuff of operational daydreams, but I’m not going to tell you to snap out of it. Such dynamic inventory allocation is real, oh-so-real, and it’s referred to as holistic yield management. I know that…
Read MoreBrand advertisers and agencies have decided viewability is their chosen cause this year — and why not? The point of serving ads is for those ads to be seen. If no one sees the ad, why should the advertiser be obliged to pay for it?Well, the complicated part is that,…
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Sept. 29 at Mansueto Venture's Headquarters – 7 World Trade Center, NYC. Tagless technology has taken the industry by storm, offering publishers impressive bumps in revenue. But there's still a great deal of mystery around it: how does it work, how do I integrate the tech, and why is it…
Read MoreNEW YORK (August 10, 2015) – AdMonsters, the premier community of digital media leaders, prepares to celebrate the ad operation and technology industry’s most innovative individuals, teams and campaigns with The AdMonsters Awards. The awards program is free to enter, and will be the benchmark for excellence across ad operations…
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Contact: Rachel Feldman Marketing Manager AdMonsters rfeldman@admonsters.comNEW YORK (July 27, 2015) – AdMonsters, the leader in strategic insight on the future of digital media and advertising technology, announces that Brian LaRue has been hired as the organization’s staff writer. As a staff writer, LaRue will be tasked with reporting on…
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Earlier this year, Will Spann was volunteered as a speaker on a panel I was leading about HTML5 creative and responsive site issues. We had chatted before, but as we prepped for the discussion and he described the Creative Lab at The Weather Company, I was blown away. Publisher creative offerings…
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Quick update: although Flash-based creatives are greyed out on Firefox, they are still registering as impressions. Also, some agencies are asking advertisers to disinclude Firefox browsers from their campaigns. According to NetMarketShare, Firefox has a12% share of desktop browsers. Facebook head of security Alex Stamos grabbed a lot of attention this…
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Contact: Rachel Feldman AdMonsters rfeldman@admonsters.comNEW YORK (July 6, 2015) – Access Intelligence, a leading worldwide information and media company which acquired AdMonsters earlier in 2015, announces the promotion of Rob Beeler to the position of Publisher of AdMonsters, the premier community of digital media leaders.Rob Beeler joined AdMonsters more than…
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