Publishers that deal with a lot of video content will likely be able to tell you a little about the Video Privacy Protection Act (VPPA). Particularly, they’ll be able to tell you about the numerous hoops it causes video-heavy ops teams to jump through. VPPA holds that a user’s viewing…
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There’s a report from DCN (Digital Content Next) that’s been making the rounds in recent weeks, breaking down what the whole process of moving content into distribution platforms has meant for publisher revenue so far. Pulling data and commentary from 17 of DCN’s publisher members during the first half of…
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Consolidation in the tech vendor space has been a favorite industry prediction for so long, there’s almost something surprising about how it’s apparently right on top of us now. After years of what looked like constant growth and flourishing for the most reputable of all tech vendors, the client dollars…
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Back in August of 2016, the Google Webmaster Blog announced that come Jan. 10, 2017, “pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.” A little cryptic, no? Google was really taking aim at a variety…
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In the relatively brief amount of time since digital publishers have adopted header bidding en masse, the header has become jam-packed with demand partners. With new header solutions being built each day, publishers are now wondering how to manage—from who to let into their header to what criteria is available…
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Last June, a major revenue guy from Medium spoke at AdMonsters’ Ops conference, laying out a fascinating native advertising model transacted on a time-spent basis. It was a bold plan that sparked a great deal of conversation throughout the event.So you can imagine I was disheartened when reading Ev Williams’…
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AdMonsters is proud to introduce the Decoder series, which aims to get past the ad tech jargon and opacity to explain how the industry works in terms the masses can understand. Look for new entries every week on a variety of topics. First up: VAST, the standard that continues to…
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The rendered ad future just got a bit more nuanced following proposals for new measurement standards from the IAB and MRC.During the Austin Publisher Forum in August 2016, a swath of ops professionals gathered for a breakout on an issue that was only beginning to breach the surface. Discrepancies were…
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Read Part I here and Part II here.So you want to set up a PMP. The conversation typically goes like this:1. The Advertiser reaches out to a supply partner and says it wants to set up a PMP. Advertisers find supply partners in a variety of different ways—some use comScore,…
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The fact that publisher revenues are under siege from a number of sources isn’t exactly news. Users are abandoning desktop in droves, continuing the progression from print dollars to digital dimes to mobile pennies. Remaining desktop users are blocking ads with increasing regularity. Companies like Facebook, the dominant source of publisher…
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