AdMonsters August 29, 2024 Google’s $250 Million ‘Gift’ to California News – Is It Really a Gift or Just a Clever Tax Dodge? Google's $250 million deal to fund California journalism is making headlines, but is it truly a lifeline for publishers or just a strategic move to avoid…
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Google's $250 million deal to fund California journalism is making headlines, but is it truly a lifeline for publishers or just a strategic move to avoid regulation? Dive into the implications for the future of news and AI-driven search.
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Google's recent setbacks, including their reversal on third-party cookies and a major antitrust ruling, mark a pivotal moment for the web. George London, CTO of Upwave, explores what this means for the future of digital privacy and the ad tech ecosystem.
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Publishers are all looking to level up their revenue and audience engagement, and in-game advertising is the power-up many have been looking for. The gaming industry has entertained all demographic types for quite some time and is now filled with opportunities for advertisers, marketers, and publishers.
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Chick-fil-A is branching into original content creation, collaborating with major studios to produce family-friendly, unscripted series for a new streaming service launching later this year. The company is also exploring scripted and animated projects, with a budget of around $400,000 per half-hour for unscripted content.
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Discover how extended payment terms are stalling ad tech innovation as credit tightens and brands like Keurig Dr Pepper push for longer cycles. Explore the ripple effects on vendors, agencies, and the entire ad tech ecosystem, and learn about alternative financing solutions that could offer a lifeline in this challenging…
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Our publisher forums are always valuable, but this one hit differently. The focus was clear: everyone was determined to crack the code to retain more revenue. This time around, attendees were in rare agreement, openly discussing their biggest challenges as publishers. The great main-stage presentations and breakout sessions all revolved…
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In an effort to guarantee that advertisers focus their media investments on premium publishers to drive real consumer engagement, AdLib is providing agencies with tools to optimize their digital ad spend by connecting Jounce Media's advanced MFA detection technology to automatically block low-quality traffic.
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The Court is poised to require Google to compete in search to create incentives for open Web search properties to innovate the search experience. Breaking Google’s exclusivity would bring transparency and efficiency to advertisers, as publishers could show their search results,ads or curate those from direct sources.
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Paramount Global will close Paramount Television Studios as part of a restructuring effort that includes significant layoffs. This move follows Paramount’s announcement that they’re cutting 15% of their U.S. workforce, adding to the 800 employees laid off six months ago.
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