Yesterday I attended the IAB Ad Operations Summit. It was a packed house which I believe demonstrates how Ad Ops is at the forefront of revenue and top of mind for digital media companies.Here are some of my key observations and takeaways from the day:Breaking down offline vs onlineToday we…
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Article provided by Kent Wakeford, President and Co-founder of AdSafe Media; Matthew Scott, Director of Marketing of AdSafe Media In 1736 Ben Franklin, championing the need for volunteer fire brigades after a series of disastrous fires, coined the phrase “an ounce of prevention is worth a pound of cure”. To…
Read MoreConnect. Share. Innovate. Grow.Breaking News & Updates This event is now sold out. Any registrations from now on will be placed on a waiting list to attend. Register as normal for the waiting list. About the Publisher Forum "AdMonsters is 100% relevant to my daily job functions. It is the most…
Read MoreConnect. Share. Innovate. Grow. Breaking News & UpdatesFollow the discussion on Twitter @AdMonsters #publisherforum -Look below for speaker's twitter handles Last chance to register! Get inspired. Join the conversation. Take a look at the Speakers and Sessions below About the Publisher Forum "This conference is by far the most productive and inspiring that…
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Editor's note: This article was provided by Jack Wallington, head of industry programmes, IAB UK and Lynne Hunt, head of ad operations, The Guardian. It is reposted from the IAB site with permission.This page is a status update about the use of HTML5 in advertising from major publishers, ad networks…
Read MoreThe Semantic Web is a visionary concept which has been gaining traction over the last decade. According to the World Wide Web Consortium (W3C), an international community with a stated mission to lead the web to its full potential, the semantic web provides a common framework that allows data to…
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Couldn't make it to OPS? Check out the event updates from AdMonsters OPS - all times Eastern. Thanks everyone for making it a great event!9:00 am -- Welcome to OPS! After a very creative opening and introduction from Bowen Dwelle and Matt O'Neill we are already feeling this isn't your…
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Today demand-side platform XA.net, Inc., announced the release of optim.al (http://optim.al), a multivariate text and image advertising optimization platform which allows clients to quickly and efficiently test thousands of ad variations via a single interface. According to the release, XA.net is participating in the Facebook Advertising API Beta program and…
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Editor's note: This article originally appeared on DIGIDAYDaily.Mitch Weinstein is the Vice President, Director of Digital Ad Operations at UM/J3, where he oversees trafficking, reporting, and overall campaign management and implementation. He focuses on the latest in ad serving and targeting technologies, ensuring that clients are maximizing their budgets, reaching…
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AdSafe launched an ad verification platform for ad networks and publishers called the AdSafe Network Monitor®. Read the press release. We asked Kent Wakeford of AdSafe a few questions about the new product.To date “Ad-Verification” services have primarily been used by Agencies and Brands. How do you foresee this product…
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