With the buy and sell sides constantly vying for the upper hand on data strategies, it can be hard to find common ground. In a heated debate at AdMonsters PubForum Scottsdale, representatives from each camp took the gloves off, trading blows over transparency, identity, and creative optimization.
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As artificial intelligence reshapes the ad-marketing landscape, it revolutionizes data-driven decision-making, enhances creative processes, and paves the way for predictive analytics. In this article, Christena Garduno, CEO of Media Culture explores how AI's integration drives efficiency and personalization while keeping the human touch at the forefront of meaningful customer interactions.
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The AI race is sticky and has hurdles that could trip even the most seasoned publisher. Despite regulatory and ethical hurdles, many publishers still see the tech as essential for crossing the finish line. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals.
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The EU’s Digital Services Act sets new standards for ad transparency, impacting online platforms and advertisers. Elena Turtureanu, VP, Legal and Privacy Compliance at Adform digs into how the DSA is shaping a more accountable digital ecosystem through key compliance requirements.
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Curators play a growing role in the ad ecosystem, but what does that mean for publishers? Jeremy Gan, SVP of Revenue & Data Operations at Daily Mail, breaks down how curators operate, their financial models, and the challenges publishers face in maximizing their revenue while maintaining control over their inventory.
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Brand safety should not be about throwing up a wall, it should focus on building trust in every corner of the digital media and ad tech ecosystem. Discover seven essential lessons from Brand Safety Summit Day 1, where industry leaders tackled evolving brand safety challenges, from AI-driven brand suitability to…
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DanAds’ Summit 24 was an engaging one-day event packing a large punch of industry experts. Over 180 ad tech professionals gathered to explore strategies for embracing emerging technologies, network, and share best practices. The talks centered around AI, automation, and implementing self-service to enhance growth.
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Building on its mission to create a safer digital advertising ecosystem, HUMAN continues to expand its reach through partnerships. Its latest collaboration with Opera Ads exemplifies a commitment to combating ad fraud globally.
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The cookie may not be crumbling on Chrome precisely as we thought, but many people are still tossing cookies out in the garbage. ID5 published its 2024 State of Digital Identity Report, offering a detailed look into how the industry is adapting to Google’s recent pivot on cookies.
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The Interactive Advertising Bureau (IAB), along with the NCTA (Internet & Television Association) and the Electronic Security Association (ESA), have filed a lawsuit against the Federal Trade Commission (FTC) to block its new Click to Cancel rule. Is the FTC "overstepping its authority?" Let's dig into why the industry is…
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