Explore cutting-edge insights from the IAB Tech Lab Summit Day 1. Discover how CTV converges with linear TV, the revolutionary impact of ad creative IDs, and the evolution of identity strategies. Dive into the urgent call for sustainability in advertising and enjoy Kara Swisher's sharp wit on tech's progress.
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Europe is setting a new course with its Digital Markets Act (DMA) and Digital Services Act (DSA). These twin pillars aim to dismantle the monopolistic strongholds of Big Tech, fostering a fairer and more transparent digital marketplace.
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Media publishers today face immense pressure, including the influence of AI, changes in Google's search algorithms, the deprecation of cookies in display media, and the shift in traffic toward social media platforms. Consequently, traditional ad revenue models are no longer sufficient. For media publishers striving to thrive in this environment, CEO…
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The Trade Desk published its biannual Sellers and Publishers Report, which examines the growth drivers of the premium internet (aka the top digital publishers and platforms outside of Google and Facebook). The report notes that we are at an inflection point in the industry: For the first time in a…
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Many marketers are - let's say - generally excited about the promised targeting power of CTV. Yet, for political advertisers, many are staking their careers on this burgeoning new medium. Indeed, candidates can't wait for CTV to sort out all of its fundamentals in the near future.
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In honor of AAPI Heritage Month, we spoke with Soyeong Park, Head of Measurement Insights and Data Strategy at Sam's Club MAP, about her life and career, tracing her journey from Seoul, Korea, to her impressive ad tech and digital media career.
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Pat LaCroix, EVP of Strategic Partnerships at Seekr notes that the oversaturation of disinformation fosters skepticism for both consumers and advertisers. But the rise of AI presents a potential solution to the spread of misinformation. Through natural language processing and machine learning, AI tech offers promising solutions for detecting and mitigating…
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In the dynamic world of media and ad tech, where innovation meets necessity, Laura Manning, SVP of Measurement at Cint, stands out as a luminary who recognizes the challenges in her industry and seizes them as opportunities for growth and improvement.
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I know you’re probably ho-hum over my ramblings about generative AI and its implications for the future of digital media, but this past week I came across two juicy articles that shine a light on how the less-than-cozy relationship between tech giants and publishers is only being further torn asunder…
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As digital advertising braces for the post-cookie era, publishers face significant revenue challenges and a $10 billion shortfall. The rise of privacy concerns and cookieless tracking calls for innovative solutions like Ops Mage, an AI-driven contextual targeting tool that promises precision, performance, and privacy compliance. Explore how Ops Mage can…
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