Malvertising, defined as the use of online advertising to spread malicious software (aka “malware”), is a damaging occurrence in online advertising. A malicious advertisement is one that is able to infect a user’s computer with malware. Malvertising tends to be rare in frequency, but its consequences can be destructive; publishers…
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Calling 2013 a big inflection point for the space, Xaxis VP of Product Development Christina Beaumier proclaimed: “TV advertisers no longer think of digital video as a red-headed stepchild.”At VideoNuze’s Online Video Advertising Summit, participant after participant illustrated why these are digital video’s halcyon days – in particular, because of the…
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The headline that likely best sums up Yahoo’s acquisition of Tumblr comes from an unlikely source: “Yahoo Back On Top After Purchasing Millions Of 13-Year-Old Girls’ Blogs,” blasted The Onion.Snicker all you want (I did!), but basically Yahoo just spent $1.1 billion on a younger audience to bolster the aging…
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Look, we don’t have anything against retargeters. Some of our best sponsors are retargeters, and we’ll be the first to say the channel occasionally gets a bad rap. Execution is the real challenge – too often advertisers blanket consumers with repetitive creative, possibly for products they have already bought. It…
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Click Here to Download the ReportIn a survey for our new report, "How to Fight the Growing Threat of Malvertisements", sponsored by Symantec, we found that 90 percent of ad ops professionals acknowledge the threat of malvertising, and consider malvertising protection "very important." Our newest report with Symantec outlines just why…
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Pop quiz, publisher: Let’s say Brand X purchases $10 guaranteed CPMs from your direct sales team. However, Brand X’s steely programmatic buying team notices a high-prospect user has just jumped on one of your URLs. They’re dying to retarget them, and perhaps at a rate above the $10 CPM.In the…
Read MoreLast fall I wrote about my experience at the inaugural OpenCo festival here in San Francisco. OpenCo launched last week with an Indiegogo campaign and a calendar of events covering New York (May 22-24, as part of Internet Week), London (June 6-7), Detroit (September 12-13), and San Francisco (October 9-11). I'm proud…
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The following is a transcript from Brian Monahan's keynote presentation, "Success In the Post-Audience Era," presented at the Sonoma Publisher Forum. I love coming to AdMonster's events, I really do. I feel like it's where all the breathless hype and hot air in our industry gets made real. Knowing that is…
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Hello, New York! The Monsters have descended on the Big Apple for what's sure to be the best OPS Markets yet. We've got a bevy of industry-leading talent on deck to discuss what's next for the ad operations industry, from monetizing social data to reenergizing programmatic. If you can't make…
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