OPS is a unique opportunity to unlock how online media really works, and find solutions to today’s most important challenges in online advertising. Taking place June 10 in New York, OPS is where ad operations and media technology leaders meet, develop best practices and work together to solve today’s most…
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It’s hard enough overseeing the ad operations tech stack and processes of one publisher; imagine juggling multiple publishers. But that’s exactly the mission companies like Outsourced Ad Ops (OAO) have taken on – and they have to do it well enough to be profitable and grow as a company. While…
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“We think standards should be dead; standards have held back the industry for years,” says ReactX CEO Chip Meyers. “Thank goodness the leaderboard and skyscraper are finally going to the grave – there’s no money in them; the brands don’t want to use them; and publishers are getting rid of…
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Longtime readers (‘cause I’m sure I have so many) will know a fascination of mine over the years has been the true transformation of data into an actively used currency, particularly in terms of buying access to media. Heady stuff, I know, so let me break it down.Whenever anyone calls…
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I returned to NYC from ad:tech San Francisco with a lot of story ideas and a nasty case of bronchitis. What a week to get stuck on the sidelines (i.e., in bed, wheezing): first, Rubicon Project, which kindly sponsored our San Francisco Meetup and a good majority of my coughing…
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The Crescent City welcomes AdMonsters with open arms as we kick off our 32nd Publisher Forum from the heart of New Orleans. The Krewes are in full gear as they roar down Canal St. and you can't turn a corner without hearing the electrifying sounds of Zydeco and Creole drum…
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With only a couple days left till AdMonsters Publisher Forum descends on the Big Easy, we can already smell the gumbo and beignets. Our eager anticipation to consume copious amounts of heavenly food is only outweighed by our teeming excitement over all the engaging and top-notch content in store for…
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Though it seems fraud and the scourge of bots were high of mind at the IAB Annual Leadership Meeting this week, EmpiricalMedia’s Steve Goldberg launched a few missiles via AdExchanger that I’m sure exploded in debate over in Palm Springs. One of these missiles included predicting “the end of stand…
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Maybe it’s because I’ve been watching too much “Downton Abbey,” but I can’t shake the idea that if programmatic direct was a debutante, 2013 was the year it came out.While the concept had been around for a while and people had long whispered about its prospects, last year was when…
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AdMonsters partners up with Rubicon Project to take its Meetup series to San Francisco, bringing together buyer and seller digital revenue specialists to hobnob as well as deliberate on one of the biggest challenges facing the digital ad space – cross-channel marketing.
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