Lou Hong, VP of Marketing at Adjust, explores how AI is transforming mobile measurement and attribution, enhancing data analysis and compliance with privacy regulations. Learn how privacy-centric models are reshaping the mobile industry. AI has already begun transforming various aspects of mobile marketing, from personalized recommendations to predictive analytics. As…
Read More
Catch up on the latest in ad tech, from Google's antitrust battles with the DOJ and CMA to MediaMath's resurrection. Plus, join us for a LinkedIn Live on future ops with Justin Wohl and get insights about PubForum Scottsdale.
Read More
The Trade Desk is reportedly building a smart TV operating system, potentially reshaping ad tech by integrating retail data with CTV viewership. We explore what this means for advertisers, publishers, and the future of CTV.
Read MoreAdMonsters September 5, 2024 How Video Publishers Can Create A Comprehensive Ad Monetization Strategy Learn how video publishers can optimize ad revenue through data-driven metrics, building a strong demand stack, and exploring alternative revenue streams like audience extension. Boost your strategy with these actionable insights for CTV and FAST…
Read More
Learn how video publishers can optimize ad revenue through data-driven metrics, building a strong demand stack, and exploring alternative revenue streams like audience extension. Boost your strategy with these actionable insights for CTV and FAST monetization.
Read More
Can a week really go by in ad tech without Google being under the microscope? Google's incentive programs for agencies are under intense scrutiny as new documents filed in the Department of Justice's antitrust trial against the tech giant reveal new details.
Read More
Retail media is more than just a performance channel — it's a brand-building powerhouse. Discover how retail media is transforming advertising, from Amazon's pioneering role to the untapped brand marketing potential in this $46B industry poised to hit $100B by 2026.
Read More
With cookies on the decline and privacy on the rise, publishers and tech leaders are rewriting the rules of identity resolution. Insights from AdMonsters Publisher Forum Boston reveal what’s working — and what’s not — in the quest for sustainable identity solutions.
Read MoreAdMonsters August 29, 2024 Google’s $250 Million ‘Gift’ to California News – Is It Really a Gift or Just a Clever Tax Dodge? Google's $250 million deal to fund California journalism is making headlines, but is it truly a lifeline for publishers or just a strategic move to avoid…
Read More
Google's $250 million deal to fund California journalism is making headlines, but is it truly a lifeline for publishers or just a strategic move to avoid regulation? Dive into the implications for the future of news and AI-driven search.
Read More