AdOps pros industry-wide are using Firefox and Firebug daily to troubleshot page level problems, investigate first and third party data activity, and sometimes just to learn more about how the internet really works. At Krux Digital, we’ve taken these great tools one step further, developing a special Krux-specific Firefox…
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From Cost Center to Profit CenterFor any company that deals in digital advertising, ad operations is where the rubber meets the road. No matter how great the revenue opportunity, no matter how sweet the deal—no one profits until ops moves the ball over the goal line. And the faster, smarter,…
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Today OpenX announced the release of a new platform, OpenX Enterprise, which is a Software as a Service hosted ad management solution with new capabilities for managing different channels of inventory and product in one tool. Read the release. According to OpenX, this is a departure for the company and…
Read MoreJuly 21st 2011 A unique opportunity for agency ad operations to discuss best practices in digital advertising. About the Agency Tech ForumTwo things are certain: digital advertising is ever changing and clients are always looking for more value for less money. For agency ad operations leaders this means they…
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I know! Not all beacons/pixels/cookies (oh my!) are used to bilk dollars from Premium Publishers via an audience driven model. There are analytics tools that can help provide insight into traffic patterns, measurement of user frequency and in the end make a greater and more enjoyable user experience for the…
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Russell Glass, CEO of Bizo will be giving the keynote address at the AdMonsters Network Ops Forum in NYC Dec 9, 2010. In advance of the event we asked him a few questions about ad operations.Q: Please tell us about you, your company and what gets you excited about online…
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What is the IES? It seems to continue to make more regular appearances at the industry's events, but few people seem to fully understand what it is, and how it will impact their operations. The IES stands for "Impression Exchange Solution" (or sometimes "Standard"), though I would argue as a…
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Editor's note: Reposted from the Krux Digital Blog[On November 9], Krux Digital released the findings of its 2010 Krux Cross-Industry Study. With this study, we have undertaken a comprehensive review of data collection activities across the industry, with attention to the phenomenon we have referred to as ‘data leakage’ in…
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Editor's note: This article originally appeared on DIGIDAYDaily.Mitch Weinstein is the Vice President, Director of Digital Ad Operations at UM/J3, where he oversees trafficking, reporting, and overall campaign management and implementation. He focuses on the latest in ad serving and targeting technologies, ensuring that clients are maximizing their budgets, reaching…
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Ad Operations is the most widely used name for the department in a company that manages the advertising closed by account managers or sales reps.Fundamentally, Ad Operations is a team of ad traffic managers, although the overall team description is (or should be) more than just managing ads. These are…
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