They say it will be a love fest, but we're all secretly hoping for a round of sparring – on Wednesday, April 18 at OPS Markets in New York, Matt Barash, digital media adviser and entreprenuer previously seen at Forbes and Fox Audience Network, will join pal JR Randall, Director…
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Prior to his OPS Markets NY (April 18!) presentation on taking control of the marketing mix via a DMP, Xaxis Managing Director of North America Paul Dolan stole a few moments to detail the many facets of WPP’s audience buying platform.Xaxis launched as WPP's central audience buying platform last year…
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Fancy joining the AdMonsters team and the cream of the European Publisher community in Vienna on June 17 for three days of informed peer to peer discussions? Well we’re giving you the chance to do just that. AdMonsters wants to find out more about operational issues facing you - the…
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For the first 14 years of my career, my idea of a large company was 200, perhaps 300 people. My personal sense of scale took a whipping when I decided to go to work at the consumer division of Thomson Reuters, a company that employs 60,000 souls.I walked in with…
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Together at long last – after receiving the OK from the Justice Department in late February, former rivals Donovan Data Systems and MediaBank officially joined forces on March 1 to become Mediaocean. At OPS Markets on April 18 in NYC – and in one of their first public speaking engagements…
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Latin America, open your arms wide because Google is about to stuff them with a big present. At AdMonsters Brasil on April 24 in São Paulo, Google will announce the Latin American launch of the DoubleClick Ad Exchange (AdX), the real-time, impression-by-impression auction platform that assists ad networks, agencies and…
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OPS MarketsBuild the data driven ad marketplaceA unique, one-day conference for digital advertising leaders focused on operational excellence in an audience data driven marketplaceMore and more online advertising is bought and sold in automated market environments. OPS Markets brings together online media leaders building the market and trading infrastructure for…
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Thanks to an annual growth rate of 3.7%, Brazil’s GDP was $2.52 trillion in 2011, surpassing the United Kingdom as the world’s sixth-largest economy. Of interest to those of us in the online advertising business, ZenithOptimedia reported Brazil had already become the sixth-largest global ad market in 2010, and according…
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The topic of viewable impressions caused quite a stir this spring at both the IAB Leadership Conference and AdMonsters' Publisher Forum in Palm Springs this past March. I've heard some suggest methods for ensuring display impressions are actually seen are the "new verification" in terms of confusion and controversy over…
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European Editor Gautam Srivastava had the pleasure of sitting down with QUISMA MD, Ellie Edwards to discuss their shift from Search to Display and what their plans are for the UK and European market.Search, Dynamic Creative , RTB, Technologies and so much more - check out Gautam’s fascinating interview below. Ellie…
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