When I was invited to attend the amazing MaiTai event in Cabarete, Dominican Republic (serious #humblebrag going on right there), the organizers of the event established that Voxer would be the communication platform of choice for all the attendees. Very quickly the group started “voxing,” illuminating the potential of this…
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Marketers don’t want just branding or performance - they want both and it’s up to publishers to serve both needs. This often requires pubs to bridge the gap between their direct sales efforts and their programmatic channels. Federated Media's Walter Knapp, COO, and Chris Eberle, SVP and GM, Business Operations,…
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We kick off today's OPS by celebrating five years of Rob Beeler as AdMonsters' content czar and chief emcee. Here's to five more, buddy!But onto the meat – Derek Metz of Acceleration details early results from our Publisher Maturity Index survey – it's not too late to add your insight…
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Ad tech aficianado Volker Ballueder recently recapped our latest European Publisher Forum from his point of view. Here's what he had to say on some of the conference's burning issues and hot topics, including why innovation may be a competitive publisher's saving grace.Over the past few months I have had…
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I’d like to say it’s feeling like fall in New York, but no, heat and humidity still assail us in early September, turning the Big Apple into a concrete sweat lodge. Hopefully the weather changes course before Sept. 26, with crisp autumn weather signaling the arrival of AdMonsters’ flagship one-day…
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As increasing spend flows through programmatic channels, the private exchange concept is considered a boon to both buyers and sellers through enhanced trading controls and inventory transparency. In particular, it's a convenient way for publishers to better monetize inventory headed to programmatic channels while meeting and exceeding the demands of…
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Digital Media Leadership Award honorees Bill Murray, The Weather Company, and Ali Mirian, Chiefgood, are flanked by AdMonsters Founder and CEO Bowen Dwelle (left) and VP, Content and Media Rob Beeler at Publisher Forum XXX in Boulder, Colorado. (Photo: Donna Alberico) Honoring Digital Media Leadership Award Winners in Boulder, ColoradoAdMonsters announced two…
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“We spend most of our time telling privacy advocates and even our clients what we don’t collect," comments James Lamberti, Vice President and General Manager of AdTruth. “If you read our contract, there’s a list of 20 things we don’t collect: IFA, cookies, UDID, MAC address, etc. We purposefully stay…
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UDID was a problem. First off, the 40-digit alphanumeric codes giving unique identifiers to Apple mobile devices based on hardware details had no consumer opt-out functionality – no blocking, removing, what have you. Second, the read-only identifier was static – even if a phone exchanged owners, the UDID was imprinted…
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“TV is an immovable object, mobile is an unstoppable force,” suggested Rob Beeler, Content Czar.A strong opening is essential to a great event, and the content team was having trouble wrapping the myriad topics within the OPS TV/OPS Mobile agenda (Thursday, July 18 at Chelsea Piers in NYC) into a…
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