For years now, we've heard grumbling about how impressions and click-throughs, still in many ways the reigning metrics of digital advertising, are outmoded and insufficient means of measuring campaign performance. Sure, a click on an ad can be a meaningful action -- but, say the many agitators for change, there…
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Morning pardners – despite chatting with our sponsors till late in the night at the YuMe-hosted opening reception, the crew here at the Westin Riverwalk in San Antonio seems bright-eyed and bushy-tailed, enjoying a little Southwestern-style breakfast and preparing for the admittedly packed first day of our first ever mobile-focused…
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One of the highlights of AdMonsters' OPS Markets event in New York was a panel dedicated to the future of programmatic selling, featuring representatives from isocket, Maxifier, Varick Media Management and WebMD. The consensus seemed to be that programmatic buying has but one place to go next: premium territory.But it…
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Continuing our series of chats with leaders in the mobile ad ops space (check out our Q&A with Bryan Moffett, VP of Digital Strategy and Ad Operations for National Public Media) in front of the upcoming OPS Mobile conferences (April 19 in NYC and May 16 in London), Ad Ops Insider sat down with Brian Hoskins, Senior…
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We sat down with Jay Stevens, Vice-President and General Manager International at the Rubicon Project to talk all things RTB. Jay was one of our fantastic speakers at OPS Markets in London and will also be discussing all things RTB at AdMonsters Sydney. Read the full Q&A below. RTB really took…
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Editor's note: This article was provided by Jack Wallington, head of industry programmes, IAB UK and Lynne Hunt, head of ad operations, The Guardian. It is reposted from the IAB site with permission.This page is a status update about the use of HTML5 in advertising from major publishers, ad networks…
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Death, taxes, and yield optimization: they’re all inescapable, and each one is about as pleasant as the others. There’s no denying that yield optimization is important, especially for online video ads, which now draw a vast amount of money industry-wide. Still, having your ad operations team spend the entire day…
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Focus and Clarity Employees perform better with focus. Mixing different job descriptions that might sound like they can co-exist, such as a web producer and a traffic manager in the same role, can create tremendous difficulties that will inevitably result in employee retention challenges and failing campaigns. I call this…
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Strong LeadershipWhen I was first hired to be a traffic manager in 1998, founding the ad ops department for Mail.com, in the interview my hiring manager said, "We don't want a 'yes' man." What did she mean by that? Ad Operations workers are generally analytical and technical people, and most…
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Ad Operations is the most widely used name for the department in a company that manages the advertising closed by account managers or sales reps.Fundamentally, Ad Operations is a team of ad traffic managers, although the overall team description is (or should be) more than just managing ads. These are…
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