The Final Wrap-Up: Best of AdMonsters Wrapper 2022
Each week AdMonsters sends out the Wrapper–a series dedicated to analyzing a curation of ad tech news from around the world. Here's a look back at the top Wrappers of 2022.
Read MoreSearch results for apachesolr_search/cost per hour
603 Results
Why Publishers Need to Future-Proof Their Businesses With Newsletters: Q&A With Passendo’s Anders Rasmussen
Given that ad spend will continue its slow descent well into 2023, and direct sales are making a comeback (for some, they never left) — email newsletters provide advertisers with premium advertising inventory that reaches a highly engaged audience.
Read More
Houston, We Have a Problem: Malvertising Is a Threat to Our Livelihood
While we can pat ourselves on the back for sparing advertisers and publishers from the threat of ad fraud, the consumer still suffers considerable risk and financial losses. TAG's recent research reveals an urgent need for education to protect both consumers and businesses from criminal activity in the supply chain.…
Read More
Is it Time to Recession-proof Your Business?
November 21, 2022 Netflix Ads are Finally Here Advertising on Twitter Is a No No Big Agencies Say No, There Is No Ad Recession Around the Water Cooler Netflix Basic Ad Tier Subscription Netflix's basic ad tier has been an industry-wide discussion topic that is finally a reality. But will…
Read More
A Post-cookie Survival Guide for Publishers – Tips From PubForum Nashville
Justin Wohl, CRO at Salon.com, TVTropes.org, and Snopes.com and an advisor to Supply Side Platform, Sovrn, acknowledges that monetizing programmatic ads is a critical part of editorial and has made it his due diligence to hone in on that aspect. He came to Publisher Forum Nashville to share what he’s learned…
Read More
Creative Is the Last Standing Lever for Marketers in a Privacy-first World
Creative has taken center stage as the primary lever to pull when looking to accelerate business results, particularly as marketers are forced to lean into audience consolidation and automation, writes Megan Mullarky, Associate Director, Digital Strategy, Media.Monks.
Read More
Elon Musk Proves Once and for All That Nihilism Is Not a Media Company Strategy
The boundaries of acceptability have been pushed back and back for years. Elon Musk just happens to have gone a few steps too far and is showing the entire industry that, in the end, nihilism is a losing strategy in the media world.
Read More
4 Reasons It’s Time to Get in Where You Fit in the Podcast Game
At Advertising Week NY 2022, Panelists Donald Albright (President and Co-founder, Tenderfoot TV), Conal Byrne (Chief Executive Officer, iHeartMedia Digital Audio Group), and Shelby Schenkman (Agent in Audio, United Talent Agency), along with moderator and multimedia mogul Charlamagne tha God, examined how podcasts are developing into a thriving medium for…
Read More
Cookie, FTC & CTV News From PROGIO & AWNewYork
October 24, 2022 In the Cookies' Absence, Leverage Moments FTC on ANPR & Sensitive Data The Time is Now for CTV Around the Water Cooler Publishers Should Leverage Moments Instead of Cookies Whether it's pop culture or sports, every consumer has iconic moments that leave a lasting impression. For example,…
Read More
5 Ad Tech Professionals Provide Solutions to Pump Up Hispanic Ad Spend
As we approach the close of Hispanic Heritage Month, we thought it was a good time to laud advertisers for upping their spend to reach this market. But we'd be remiss not to mention that advertisers are also underspending on the Hispanic market relative to the total population, media consumption…
Read More