Chris Jay Hoofnagle will be giving the keynote address Networks, Regulation and Privacy: Understanding Where We are Today at the US Network Forum in San Francisco on June 17.We asked him a few questions in advance of his presentation about privacy issues facing the industry today.Q: Can you please give…
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There has been a lot of buzz lately about ad verification in the digital space. The media is writing about it, publishers and agencies are arguing about it, clients are asking questions about it, and providers are pushing it. The IAB even recently hosted a half-day conference to address this…
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Editor's note: This article was originally posted on the Krux Digital Blog.Overview Cookies are the primary mechanism by which publishers, advertisers, ad networks, ad exchanges, demand side platforms and data exchanges store and track information about users. Cookies are domain specific — in other words, a Cookie set by domain…
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Editor's Note: Scott Savage's post originally appeared on his blog: scottsavage.net. This week I attended the AdMonsters cn-us-22 conference in New York Metro. It was my first Admonsters conference, and was very interesting mainly from publisher, pain point, mobile and industry landscape perspectives.The key observations that I had were: No-one…
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The AdMonsters community is comprised of the top Ad Operations professionals in the industry. In a new feature for our site, we'll highlight members and ask them about what they are working on as well as their thoughts on a variety of topics.This week we feature Julian Zilberbrand, Vice President,…
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There has been a lot of talk about VAST and how important adopting this standard is. Recently I had a conversation with someone in which I mentioned VAST - a subject that is obviously near and dear to me. He said to me, "You know Sarah, there are a lot…
Read MoreTime: 9:00am to 12:30pm GMT registration opens at 8:30amThis class is not available through remote access and only available in person at a training location in London. Course Description The online environment is complex and when an important ad campaign runs into problems it’s sometimes hard to even diagnose the…
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If small budget advertisers are complaining about the number of clicks reported by your ad server not matching with their Referring Sites report in Google Analytics, it can be addressed by one of two ways: change the CTU (Click Through URL) and advise the client of what to look for…
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Many publishers work with both local and national agencies and advertisers and they both provide unique challenges. Our presentation in Portland offered some insight into how we approach these challenges:Be a Consultant to Sales. The knowledge you have about your site and its products goes a long way in helping…
Read MoreOverviewA huge component of any Ad Operations team’s success is the implementation of the ad tags on the sites they are responsible for. Ad tags must be properly placed and pass the correct information to the ad server to enable reliable inventory forecasting and to create ad products for sales…
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