The advertising ecosystem has a huge opportunity to create a more transparent programmatic supply chain, where SSPs, brands, ad tech vendors, and agencies alike can commit to using new tools and tactics to improve how they work with publishers. By enhancing the control and transparency in the programmatic supply chain, we will ultimately…
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Is contextual scalable? How can publishers prove performance? Does contextual need to be standardized? In this video from Publisher Forum Virtual 2021, Scott Messer, Senior Vice President, Media, Leaf Group speaks with Emily Healy, Director, Digital Standards, Publicis Media about all of these topics and more.
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Today's Webinar Is Postponed, Check Back for a New Date Soon! 1:00 PM ET In this session AJ Frucci, Vox Media’s VP of Programmatic & Head of its Concert Marketplace, will share an overview of how the Vox team is navigating a period of seismic change in the industry —…
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April 06, 2021 Should Pubs Even Care About NFTs? Will ClubHouse's Direct Payments Shake Up the Digital Media Ecosystem? Around the Water Cooler...Everything Else We're Reading Could NFTs Be a Boon for Publishers? Image sourced from FutureStreamTV We’ve been sitting on the sidelines watching all of this NFTs (nonfungible tokens)…
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Move over Big G and Facebook … a little company (well, maybe not so little) called Amazon is nipping at your heels when it comes to digital ad sales. Amazon’s ad business raked in over $15.7 billion in 2020, according to new data from eMarketer. That’s up 53% year-over-year —…
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We've been wondering if this rush of ad dollars coming into the audio pipeline and move to streamline the ad supply chain with programmatic is opening the door for fraud to invade the quickly growing podcast and audio advertising ecosystem. So, we turned to Ryan Adams, SVP of Partnerships at…
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Powered by: March 30, 2021 The Next CTV Land Grab: A Peloton Screen? The Future of CMS Could User Panels Be a Panacea for Digital Identity? Around the Water Cooler The Next CTV Land Grab: A Peloton Screen? Image sourced from Peloton The virus that shall not be named…
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We believe that for publishers, like DPG Media, that have a trusted relationship with their users, Apple’s ATT Framework will be less disruptive as consent rates will likely be higher than for less well-established businesses.
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Platform, publisher, or some next-gen amalgam of the two? As ad tech companies race to dominate the streaming/CTV/OTT market, Roku’s strategy is looking more like an attempt to build out an entire ecosystem — from devices to ad serving pipes, to measurement — one that now includes a new branded…
Read MoreAdMonsters March 18, 2021 The Future of Advertising Should Be Open Sourced A couple of weeks ago, we hosted a ThinkTank with AdPushup and a group of Monsters to discuss latency, UX, and their impact on revenue. AdPushup's Director of Publisher Development, Dikshant Joshi, shared some great advice with…
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