The NY Times is getting data out of silos to harness the power of marketing, customer, and advertising data toward a more collective, data-driven business. Michael Chiang, Director, Campaign Operations, The New York Times, is using Action IQ CDP to quickly create, deploy and evaluate campaigns. And eventually, some tools…
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The bill includes regulations that will continue to trigger an already erupting volcano. The lava represents all the publishers and advertisers who constantly scramble to keep up with these rules and regulations.
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May 24, 2022 YouTube Takes On Frequency Capping No, Maybe Everyone Shouldn't Launch an Ad Network Meta's Big L RTB's Big Data Breach New Media Company to Vet Ad Tech Vendors YouTube's New Ad Options Include Frequency Capping "Frequency has always been the hard number, but it's where the magic…
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Ad ops partners will also be able to work with their publishers on various custom projects, such as ad server implementations, ad server migrations, and custom reporting. They'll also provide consulting services, ranging from planning and strategy to identifying new revenue opportunities to workflow optimization.
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May 16, 2022 Apple To Invest More In Streaming and Advertising GDPR Kisses Google Play Apps Goodbye Adjust's CTV AdVision Tracks App Conversions Apple Plans To Place More Dollars in Streaming and Advertising Apple's stock may be low, but making its mark in advertising and streaming may help get it…
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SPO in mobile has an additional level of complexity compared to web, because ads on mobile devices are facilitated mostly through software development kits (SDKs) – and understanding the type of SDK connection can have meaningful implications to that path optimization.
Read MoreAdMonsters May 12, 2022 Pubs Need Deep Audience Insights Now More Than Ever The demise of third-party cookies limits the amount of data publishers can leverage to enrich their own audience data. They need those prized data insights to get a fuller profile of the people consuming their media.…
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Considering about 1 million properties get transacted programmatically, it might be easy to think of the open internet as this very fragmented supply. But really only a small number of media companies control the vast sea of properties that comprise the open internet. In fact, the 10 largest web publishers…
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The demise of third-party cookies limits the amount of data publishers can leverage to enrich their own audience data. They need those prized data insights to get a fuller profile of the people consuming their media. Because without insights, advertisers are paying for access to a rather blurry picture of…
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May 02, 2022 EU Unleashes Another Salvo of Regulations Rumor: Private Relay on by Default in iOS16? Retail Media on the Rise New EU Legislation Slaps Big Tech on the Hand Things are heating up in the EU again and, unfortunately, not in a way that will be beneficial…
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