With a strong grasp of social media, AdGent Digital brings a comprehensive advertising strategy to advertisers and publishers. We sat down with Jonathan Lewis, GM International Markets at AdGent, to delve into the ways AdGent masters technology to generate revenue. AdGent Digital provides a diverse set of offerings for both advertisers…
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I spoke the other week at AdMonsters OPS Markets London on the subject of audience efficiency. This is a methodology both to evaluate individual segments relative to a target audience, usually client converters or visitors, and the most efficient way to describe that target. We posted a preliminary piece on…
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Over the past year, the topic of attribution has emerged as a hot one among brands and advertisers looking for better ways to measure the impact of their online marketing investments. This is because attribution is finally giving advertisers what they’ve wanted for years – a way to trade in…
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Yesterday at the AdMonsters Publisher Forum in Palm Springs, Google gave us a peek into DoubleClick for Publishers (DFP) Optimization, new technology to "supercharge" the value of both premium and non-premium inventory. We caught up with Alex Vogenthaler, Senior Product Manager, to see how DFP's new solution differentiates itself and…
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Monday 5 March We're very close to kick-off here in a not so sunny Palm Springs. The AdMonsters are in the room eagerly anticipating a day of knowledge-sharing and best practice from some of the leaders in the online advertising space. 9.05am And we're off. Matt O'Neill, President of AdMonsters takes to the…
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Catch the AdMonsters Professional Services (APS) team at AdMonsters' flagship event, the Publisher Forum in Palm Springs on March 4-7. Book some time with APS to discuss your latest projects and how APS may be able to help. See you in Palm Springs! So the time has come, where you think…
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Included in the latest round of updates for the multi-purpose media platform are the industry’s first real-time brand safety controls, new contextual data from best-of-breed vendors and brand new shiny video advertising optimisation features. The new contextual targeting capabilities in Turn Media Platform increase the relevancy of the ad by…
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AdMonsters started in 1999 with our first Publisher Forum, then known simply as AdMonsters, and this remains our flagship conference for online publishers.While all of our conferences are focused exclusively on online ad operations, the Publisher Forum is even more specific in its focus, with attendance limited to just one…
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While the primary focus of many data management technologies is to manage data assets for better audience targeting, the capabilities of a data management platform (DMP) go far beyond audience targeting. DMPs and content management systems (CMSs) can work together to deliver relevant content for your site visitors to…
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We sat down with Jay Stevens, Vice-President and General Manager International at the Rubicon Project to talk all things RTB. Jay was one of our fantastic speakers at OPS Markets in London and will also be discussing all things RTB at AdMonsters Sydney. Read the full Q&A below. RTB really took…
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