As Gen Z matriculates in age and begins to gain more spending power, businesses must consider them as a legitimate consumer base and massive asset. Businesses must understand which platforms best reach Gen Z, and what makes them a unique audience. But most importantly, they must learn how to build…
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In January, the DOJ sued Google for allegedly monopolizing the digital advertising market, marking the second time they sued the tech giant. Google’s response shows that they aren’t going to lie down and take it.
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Publishers on long-tail sites face several challenges related to addressability, including the difficulty of attracting advertisers to their sites due to the lack of addressable data, lower advertising rates, and data privacy regulation challenges.
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As advertisers and publishers ask more users for their information online, a crucial part of the exchange is trust; consumers want to know that the data they are offering will only be used in the way they have authorized. During AdMonsters’ March 29 webinar, “Consent-Based Advertising: How You Can Automatically…
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If you live in DC, you may have noticed a new breed of lobbyists in town: the TikTok influencer. Politico reported that these folks planned to “flood” the city this week with its presence in an effort to stave off the U.S. government’s attempt to ban the app, unless ByteDance…
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Ahead of our upcoming webinar led by Strategic Solutions Engineer for OneTrust, Arshdeep Sood, "Consent-based Advertising: How You Can Automatically Build Audience Trust," we chatted with Sood about ever-changing privacy regulations, consent-based advertising, and what publishers need to know to stay ahead of the game.
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It’s not that anyone questions the need to verify placements or for third-party verification vendors to do so on behalf of clients, especially in the open programmatic markets. We all understand that advertisers don’t want to purchase inventory blindly and risk placing ads in horrific environments. Nor do they want…
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Jana Meron started Lioness Strategies to bring her expertise to more than just one company. She is concerned that the cookie's death will harm journalism, the open web, and consumers' ability to access trustworthy information.
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Secure Data Recovery conducted a study to find out which apps American consumers trust least with their data collection practices. They discovered that women's health apps are the least trusted with data, and around 61% of people surveyed deleted an app because of data collection and privacy concerns.
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In an interview with MarketingBrew, Dan Taylor, Google’s VP of Global Ads claimed that the DOJ’s antitrust lawsuit is “kind of out of touch” and that the market felt “more competitive than ever.” Part of the DOJ’s complaint is that Google pockets $.30 out of every ad dollar that flows…
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