With ad revenues squeezed and competition fierce, publishers today face a defining choice: evolve or be outpaced. PMPs aren’t optional; they’re essential for publishers who want to thrive amid shifting market dynamics.
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As SVP of digital operations and client success at Dow Jones, Jesse Waldele brings a coach’s mindset to everything from cross-functional alignment to client relationships.
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James Deaker,“The Yield Doctor,” has the prescription for smarter pricing decisions. Produced in partnership with AdMonsters, this video guide is all about what publishers need to review before they even think about changing rates.
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It’s easy to understand why some publishers feel like pressing pause on cookieless data strategies. A significant portion of ad spend still flows toward third-party cookie-based campaigns.
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Look, I know the IAB Tech Lab has been a thorn in your side. You’ve raised your hand in working groups, waited on specs that stalled, and wondered—was any of this really built with publishers in mind? You’re not alone. But last week at the IAB Tech Lab Summit, it…
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LiveRamp’s Travis Clinger shares that, as cookies fade and AI rises, marketers face a critical opportunity: leveraging data collaboration and authenticated identity to unlock omnichannel performance.
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Brand safety, as we know it, is dead. Not because brands have stopped caring about where their ads appear, but because the current framework has failed them.
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I usually write on the publisher side, so I felt like a secret agent among many brands and agencies at Programmatic IO 2025. And I got some top-secret publisher intel you can deploy.
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At POSSIBLE 2025, Megan Jones, Chief Media Officer at Digitas, rolled back the covers on scroll culture, AI shortcuts, and the strategy-first mindset brands need to stop chasing metrics and start making moments.
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While trust in national news continues to erode, often due to political bias or polarization, local and independent journalism remains a trusted cornerstone for communities, and a place for advertisers to connect with consumers.
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