Pubs Take Washington; Meta Vs Canadian Publishers
Recently, the Interactive Advertising Bureau (IAB) and Beeler.Tech organized a group of 16 publishers to meet with the offices of three Senators and three Members of Congress.
Read MoreRecently, the Interactive Advertising Bureau (IAB) and Beeler.Tech organized a group of 16 publishers to meet with the offices of three Senators and three Members of Congress.
Read MoreAll of the bloat in the supply chain has been caused by a lack of understanding that the internet and any website is an ecosystem. We have been building the web ecosystem in silos not realizing that when we make changes in one place it has an impact on the others.
Read MoreDigital audio advertising has evolved from a niche space into a booming marketplace. And yet, it remains an underutilized channel for marketers, ripe with opportunities to reach engaged audiences in an almost unlimited range of environments. As digital audio matures, stakeholders proactively address risks, making it a vital choice for brands…
Read MoreAdMonsters August 3, 2023 PubForum Keynote Brooke Edwards-Plant on Embracing Innate Talents to Tackle Ad Ops Brooke Edwards-Plant didn’t initially plan on a career in ad tech – when she began her professional journey, the industry was still relatively new. However, despite not studying ad ops in school, she’s…
Read MoreThis week, Google will enable Privacy Sandbox APIs for about 35% of Chrome users. The percentage will rise to 60% by August and about 99% by the end of the year. Topics API enables Chrome to share information with third parties, such as advertisers, while maintaining a certain level of…
Read MoreThe Biden administration is demanding safeguards for AI for several reasons, key among them being safety. We’ve all read about instances in which everyday people trusted AI to generate accurate and verified content, which harmed them. The administration wants to ensure that AI systems are adequately tested before being made…
Read MoreUpon its debut, Meta's Threads became one of the many platforms designed to take over Twitter's spot in the Mt. Rushmore of social media platforms. Since it is tied directly to millions of users' Instagram accounts, it rapidly hit 100 million users in a record five days, making it a…
Read MoreAs publishers, we recognize the immense value of our content, and the concept of a conversational chatbot guiding users to explore and enhance their experiences with that amazing content is truly fascinating. But can publishers launch generative AI chatbots and sidestep the issues we read about daily, such as hallucinations, responses…
Read MoreJuly 05, 2023 Google’s Q1 2024 Cookie Deadline Did Google Violate Its Video Ad Standards? Around the Water Cooler Is Google’s Q1 2024 Cookie Deadline a Mistake? The Google cookie deprecation countdown clock is inching closer and closer to its final tick. While many are testing their post-cookie solutions, some…
Read MoreWhile there have been some positive developments, as highlighted in a recent study by the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) in collaboration with MAVEN/Media Framework, LGBTQ ad spend nearly doubled from 2020 to 2022, reaching $15 million. However, there is still room for improvement.
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