So I see you over at your big ol' holding company office on Madison Ave. thinking to yourself, "Why should I, important agency person, haul my ass to 82 Mercer on Oct. 4 for OPS? What's in it for me?"Really, the question you should be asking is, "What's not in…
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The online advertising industry, which subsidizes the commercial Internet consumers love today, is rightfully concerned about the recent announcement about Microsoft Internet Explorer 10’s default settings.“Do Not Track” (DNT) would remain the default setting in IE10, with consumers able to disable it only through a “custom” setting.Make no mistake: Microsoft’s…
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Often someone attending an AdMonsters event or just perusing the website is heard to ask: "What exactly does 'Membership' mean? Am I member? What do I get? One of those cool 'Members Only' jackets?"For years, we've referred to anyone who has attended a recent conference as a "Member" and granted…
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Let's face it – it isn't easy to adapt to every change in our rapidly evolving market – even for the best of companies. Seemingly every day we learn about new platforms, new devices, new consumer behaviors and expectations, new forms of monetization, etc. And with startups continuously being launched…
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We often group advertisers into two buckets: the creative and the practical. But is one group really an extension of the other?Consider this analogy: if you went to the beach this summer, you probably spotted seashells and thought that the pattern on each shell was beautiful and unique – that…
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On Wednesday, Boston PubForum sponsor and digital video specialist Visible Measures announced it had hauled in an impressive $21.5 million in funding. We caught up with Paul Botto, GM of Analytics & SVP of Business Development, to hear how the company has pushed beyond its video analytics roots, the value of…
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Now we’ve explained the possibilities of "audience efficiency" to drive the highest lift for any target reach (read parts 1, 2 and 3), we ought to explain its limitations. They are borne out of the methodology that has to be used to identify the anonymous interests and intentions shared by…
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Welcome to the AdMonsters Daily Digest! We scour the news for digital advertising and operations news every day so you don’t have to – we’re nice like that. We’ll be updating this page throughout the day but have a peruse of all the news you can use (that’s right –…
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In previous posts here on AdMonsters I introduced the notion of "audience efficiency’ in targeting and shared some key findings about third-party data from more than 200 client studies. But what does it mean directly for advertisers and their first-party data? Does efficiency vary between industries and between advertisers in…
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Interviewing Ernesto Schmitt of Zeebox for the previous Screen Grab, I was struck by what he said about media buying becoming more complicated, because of the need to identify the multiple user journeys on the second screen. What made me pause was not the idea of multiple user journeys themselves,…
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