Well before the media anointed mobile the Next Big Thing, venture capitalists saw its potential. Consumers have rewarded VCs for their foresight by how quickly they’ve adopted non-voice mobile services over these past couple of years. The result has been a number of high-profile liquidity events this year starting with mobile ad network Millennial Media’s IPO followed by…
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Real-time bidding is programmatic trading, but programmatic trading is not simply RTB. That statement is not a riddle, though in the ever mind-warping universe of digital advertising technology, it’s caused a lot of confusion over programmatic buying. “RTB is just the mechanism – literally the buy approach,” explains Christine Peterson, Director…
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A concept that once was dedicated to the ability to develop product is now part of the fabric of publishing organizations driven to succeed in this new ad tech era. I am talking about the agile and adaptive ad tech organization – in many ways, the profile of the modern…
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AdMonsters has taken over the first level of the Brewery today, 19 Nov. – Content Czar Rob Beeler has grabbed the stage to explain that yes, we're going to talk about some ridiculously cool multi-screen tech, but AdMonsters Screens is about taking it from possible to plausible, and beyond that:…
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Few people understand the intricacies and marketing potential of augemented reality quite like Martina King, former Managing Director of augemented reality platform Aurusma. Prior to her keynote at AdMonsters Screens on Monday, 19 Nov. in London, we asked for her thoughts on showing the value of augmented reality campaigns to advertisers…
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Morning pardners – despite chatting with our sponsors till late in the night at the YuMe-hosted opening reception, the crew here at the Westin Riverwalk in San Antonio seems bright-eyed and bushy-tailed, enjoying a little Southwestern-style breakfast and preparing for the admittedly packed first day of our first ever mobile-focused…
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So, tell me this isn't really cool: I can totally see myself spending hours playing this game in public, frantically jerking my smartphone to become a master racecar driver. I can imagine the security guards having to drag me out as the mall closed but I refused to quit playing because…
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Prior to joining the panel on multiscreen analytics and attribution at AdMonsters Screens on Monday, Nov. 19, Dan Robinson, Artemis Manager at MPG Media Contacts, joins his colleagues in debating "The Attribution Dilemma" alongside representatives from Google, Adobe and others. Paul Silver, Director & Chief Strategy Officer for ExchangeWire (where Dan…
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In preparation for our upcoming AdMonsters Mobile Publisher Forum, we've interviewed Attorney Jim Elliott of the Federal Trade Commission to get a preview of his presentation on consumer privacy on mobile devices, which he will be delivering at the event. First, an intro from Jim:Maria, I appreciate this opportunity you and…
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So much of the confusion and concern over the hot topic of programmatic premium stems from equating real-time bidding and programmatic buying. Let's put it out there for what undoubtedly won't be the last time: the former is a subset of the latter. Still, that doesn't stop overactive imaginations from…
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