It's not your imagination—most malvertising attacks do happen over weekends. Bad actors hope to catch ops when its guard is down, so the gatekeepers must always be vigilant. A robust ad-quality solution is an essential tool for a publisher, but finding the right one requires a great deal of due…
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If you want to see veins pop in your mobile developer’s head, just tell him or her you’ve got five new SDKs to integrate stat. Many a programmatic mobile in-app deal has evaporated at the very mention of the dreaded SDK. But what if you could on-board a native demand…
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We know some of you are still patting yourselves on the back for coming out the other end of the GDPR launch unscathed, but this is ad tech, folks—the next crisis is always coming sooner than you expect. The sunsetting of Google's order management system DSM means an order management…
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Facebook reels from another tornado of scandals, yet their advertising business is going gangbusters. Seems weird, right? Well, no—the Duopoly thrives on small and mid-size advertisers that can't find viable alternatives in digital media. But Editorial Director Gavin Dunaway sees an opportunity to grab a slice of that pie at…
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No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum [drop the mic]. During Monday's keynote from Dotdash Head of Data Science Deepna Devkar, learn how to apply data science to your revenue goals. On Tuesday, Wunderman Global CMO Jamie Gutfreund dissects…
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With AT&T ready to acquire AppNexus, are the duopoly's days numbered? It's too soon to tell. But with Congress broadening ISPs' capacity to handle user data, the big telecoms are in a position to create end-to-end ad buying solutions. And, says Gavin Dunaway, that's exactly what advertisers want.
Read MoreAdMonsters May 31, 2018 Ops 2018: The Hour Is Nigh! Ops 2018 is right around the corner, coming June 4-5 to the Metropolitan Pavilion in NYC. While you're getting amped for six simultaneous tracks of sessions, don't snooze on these: Our midday main-room panel features Lee Brown (BuzzFeed), Keith…
Read MoreAdMonsters May 24, 2018 AdMonsters Announces the 2018 Power List Your peers have spoken, your nominations have been pored over, and now the AdMonsters 2018 Power List has been announced. We'll be honoring the 58 people who made the list, for professional excellence and influence in digital media and…
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Recognizing professional excellence and influence in digital media and advertising, winners will be honored at the Ops Conference Power Hour in NYC.
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Ops panelist Erica Osher from NPR/NPM explains her team's process for producing and distributing branded audio content. Podcasts are booming, smart speakers are proliferating, and there's been a lot to learn and master in creating branded content that takes off in the often intimate audio format.
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